Teads: brain science at Media360 Eleanor Kahn Teads hosted a hub session at the UK media industry's most important annual conference on 18 May. Here's the low-down from MD, Justin Taylor... | |
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You don't need to bleed to succeed in advertising Amelia Torode We should call time on the myth of advertising's higher calling - it's a hard-working profession that shifts product, not a life-or-death vocation. You shouldn't need to bleed for your agency to succeed. | |
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Can MullenLowe leave the last-chance saloon? John Tylee Following a period of turmoil, MullenLowe London has reached a defining moment. The management is tasked with licking it into shape to make it what it should be - the flagship of a successful global network. | |
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Context creates cultural moments Karen Stacey, Digital Cinema Media Cinema is a medium like no other: it offers immersion in another world and is a trusted environment where ads are embraced by viewers | |
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