Monday 19 June 2017

WPP folds Neo@Ogilvy into Mindshare | Today's key takeaways from Cannes: where are all the female directors?

Campaign 18:05

Campaign 18:05
June 19, 2017
The five things you need to know today

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WPP folds Neo@Ogilvy into Mindshare
WPP folds Neo@Ogilvy into Mindshare

Emily Tan

Neo@Ogilvy, Ogilvy's media agency and performance arm, will become part of the newly-formed Mindshare Performance Group.

Advertising
Today's key takeaways from Cannes: where are all the female directors?
Today's key takeaways from Cannes: where are all the female directors?

Staff

Campaign's round-up of the key takeaways from the Cannes International Festival of Creativity.

Tech
Social media is broken
Social media is broken

Andy Pemberton

Even the man who helped invent it now thinks it has gone very wrong.

Marketing
Why Burger King is Cannes Lions' Creative Marketer of the Year
Why Burger King is Cannes Lions' Creative Marketer of the Year

John Tylee

Burger King is Cannes Lions' Creative Marketer of the Year thanks to brand communications that are pioneering yet inclusive.

Media
Matt Bush takes sole charge of Google's UK agency sales
Matt Bush takes sole charge of Google's UK agency sales

Gideon Spanier

Matt Bush is to take sole charge of Google's agency ad sales operation in the UK.

 

Also in the news
Unilever bets on 'less is more' approach to marketing

The move to use fewer agencies does not mean a decline in media spend, its top marketer tells Gideon Spanier.

UK adspend growth to plummet to below 1%

UK adspend growth will plummet this year to less than 1% amid uncertainty around Brexit and the result's of this month's General Election.

Five start-ups at Viva Tech that brands need to know about

Publicis Groupe's brand and start-up matchmaking unit NextTechNow evaluated the 4,000 start-ups that exhibited at Viva Technology Paris and identified those that may be most useful for brands.

Adam & Eve/DDB's Ben Tollett reveals his creative challenge
Promoted
Adam & Eve/DDB's Ben Tollett reveals his creative challenge

Suzanne Bidlake

For the second in our 2017 series sparking fresh ideas in digital out-of-home, Campaign takes group ECD Ben Tollett down to the canal

How to start a revolution
Promoted
How to start a revolution

Bridget Angear, AMV BBDO and Alex Lewis, Revolt

Revolt is a toolkit for any business or individual that wants to turn a spark of indignation or anger into an explosion of people power


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