W&K creates ironic washing-up musical in last ad for Finish | Snapchat launches ad publishing tool to go with ad management platform

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Campaign 18:05 June 12, 2017

The five things you need to know today Most read W&K creates ironic washing-up musical in last ad for Finish Omar Oakes Wieden & Kennedy's last ad for dishwasher soap brand Finish is a 75-second ironic musical that lays bare the apparent misery that people endure when washing up by hand. Tech Snapchat launches ad publishing tool to go with ad management platform Emily Tan Ahead of Cannes Lions, Snapchat has officially launched its Ad Manager platform and announced a new offering, Snap Publisher. Advertising Uber tells story of 'endless possibilities' in debut UK TV ad Omar Oakes Uber's first TV ad in the UK hopes to represent the "endless possibilities" of using the taxi-hailing app in debut work by Bartle Bogle Hegarty London. Marketing Caffè Nero's top marketer on letting the brand speak for itself Simon Gwynn Caffè Nero has just launched its first customer app, upgraded its product range and moved into FMCG coffee sales, via Ocado - but it's not about to bite off more than it can chew, says head of marketing Marcus Denison-Smith. Media 'Magazines are a medium of illusion that bedazzles': Coleridge reflects on 26 years at Condé Nast Nicholas Coleridge Nicholas Coleridge, who is retiring as managing director of Condé Nast Britain after 26 years, has made it his duty to turn up to everything - awards, parties, launches - in pursuit of his titles' interests, naturally. Here he reflects on a glamorous career in the Xanadu of glossy magazines. Also in the news Forget Cannes. We're off to Canvey, mate If creatives are judged by their talent, not their background, why are fewer working-class people working in our industry? It's time to go back to school to redress the balance. Brownlee brothers face off in Aldi summer campaign British triathlete champions Alistair and Jonny Brownlee try to get one up on each other in Aldi's new summer campaign to promote its competitive pricing. Guardian poised for Trinity Mirror print deal for new tabloid format The Guardian is switching to a tabloid newspaper format after reaching a printing deal with Trinity Mirror, according to reports. Promoted FutureVision: The art of attraction R/GA Andrew Lam-Po-Tang, Executive Director, Business Transformation, R/GA London, sits down with Rosa Riera, VP of Employer Branding and Social Innovation at Siemens, to discuss some of the challenges the digital age presents, the new dynamics at play in the global workforce, and Siemens's approach to employer branding. Promoted Context creates cultural moments Karen Stacey, Digital Cinema Media Cinema is a medium like no other: it offers immersion in another world and is a trusted environment where ads are embraced by viewers Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Fundraising and Commercial Press Officer £30,316 (includes LWA) ZSL - London Zoo, NW1 - London Zoo Head of Strategy Up to £130,000 Mellor Partnership, London (Central), London (Greater) Strategy Director £80 – 85k + bens Direct Recruitment, London (Greater) Head of Brand Communications Circa £52,000 to £57,674 pa University of Hertfordshire, Hertfordshire Digital Marketing Manager Competitive Salary + benefits eFinancialCareers Ltd, London Senior Brand Manager Competitive Financial Times, London Digital Senior Research Executive £35,000 - £39,000 LadbrokesCoral PLC, Stratford, London (with regular travel to Gibraltar) Insight Team Manager £55000 per annum Stopgap, Cardiff Client Development Director £80-£100K +share scheme + exec package YOU Search & Select, London (Central), London (Greater) Account Manager (Data) £30 - £40K Direct Recruitment, London (Central), London (Greater)

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