Friday, 9 June 2017

'Brexit task just got harder': ad industry shock after hung parliament | Adidas goes old skool with a classic piece of animation starring Messi and Pogba

Campaign 18:05

Campaign 18:05
June 09, 2017
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'Brexit task just got harder': ad industry shock after hung parliament
'Brexit task just got harder': ad industry shock after hung parliament

Staff

Industry bosses and trade bodies across advertising and marketing have called on the government to change course on "hard Brexit" following the shock hung parliament General Election result.

Tech
How Facebook plans to halt the decline of video ad formats
How Facebook plans to halt the decline of video ad formats

Matt Bell

Research shows that the likelihood of a video ad on Facebook converting into a "three-second" view has fallen to its lowest levels.

Advertising
Adidas goes old skool with a classic piece of animation starring Messi and Pogba
Adidas goes old skool with a classic piece of animation starring Messi and Pogba

Be On

Social video experts at Be On review "Here to create", the latest viral from Adidas.

Marketing
John Hegarty joins social influencer 'dating service' Whalar as chairman
John Hegarty joins social influencer 'dating service' Whalar as chairman

Omar Oakes

Sir John Hegarty has been appointed chairman of Whalar, an influencer marketing platform that has partnered with Facebook.

Media
Verizon to slash 2,000 Yahoo and AOL jobs
Verizon to slash 2,000 Yahoo and AOL jobs

Emily Tan

Yahoo's shareholders have approved the $4.8bn (£3.8bn) sale to Verizon but the new parent company reportedly plans to cut 2,100 jobs from Yahoo and AOL when the deal is finalised.

 

Also in the news
Digital Mavericks 2017 deadline extended

In response to popular demand, the deadline for Digital Mavericks has been extended to midnight on Monday.

Why we lose our female talent before they even start

While young women will leave the UK's advertising and design colleges in equal numbers, about 40% of them will never make it to their first rung of the career ladder.

Hive launches new brand position with first North American campaign

Smart home brand Hive has premiered its new brand identity, along with announcing its presence in North America with its first campaign to run in the US, UK and Canada.

Can out-of-home ever regain its glory days?
Promoted
Can out-of-home ever regain its glory days?

Eleanor Kahn

Primesight and Campaign invited creative and media leaders to discuss OOH creativity. Comparing classic work with today's, they asked where its future lies.

A lasting legacy in a changing landscape
Promoted
A lasting legacy in a changing landscape

Sam Finlay, Time Inc. UK

While heritage is clearly something to be proud of, businesses must evolve if they want to inspire people.


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