You don't need to bleed to succeed | Can MullenLowe leave the last-chance saloon?

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Campaign Sunday Supplement June 11, 2017

In-depth reads from across Campaign, covering brands, agencies and media You don't need to bleed to succeed in advertising Amelia Torode We should call time on the myth of advertising's higher calling - it's a hard-working profession that shifts product, not a life-or-death vocation. You shouldn't need to bleed for your agency to succeed. Can MullenLowe leave the last-chance saloon? John Tylee Following a period of turmoil, MullenLowe London has reached a defining moment. The management is tasked with licking it into shape to make it what it should be - the flagship of a successful global network. Curing the growth malaise Andy Brent Sustained growth is widely accepted as being fundamental to business success and yet most companies do not seem to be managing it effectively. Andy Brent looks at the causes of this paradox and how it can be overcome. Why we lose our female talent before they even start Ali Hanan While young women will leave the UK's advertising and design colleges in equal numbers, about 40% of them will never make it to their first rung of the career ladder. The ad-free election Claire Beale A general election used to be good for our industry, but now party political messaging has become a largely private affair. Ad agency culture promotes 'backstabbing, bitchiness and bullying' Trevor Robinson Agencies must be better at allowing those who have had a knock to regain their confidence and refocus, instead of just spitting them out. Brands take control from agencies Gideon Spanier A study suggests more marketers want to manage data in-house amid measurement concerns. A view from Dave Trott: Utter conceptual penis Dave Trott UK journal Cogent Social Sciences recently published a paper linking the penis with global warming. Sexism in advertising gets political Marcie MacLellan SheSays' director warns against putting the blame of sexism squarely on the shoulders of consumers. It's our duty to consider our effect on the young Maisie McCabe Advertising can influence the self-esteem of not just girls but boys too. The AA is widening its work in this area. It's not only MEC and Maxus that need reinvention Gideon Spanier The MEC/Maxus merger is a sign of the difficulties many global media agencies are facing. Promoted Can out-of-home ever regain its glory days? Eleanor Kahn Primesight and Campaign invited creative and media leaders to discuss OOH creativity. Comparing classic work with today's, they asked where its future lies. Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Head of Marketing/Member Relationships £65,000 Marketing Agencies Association, London Senior Client Director - Consumer Brands - Global Brand Stratey Consultancy £70,000 - £90,000 plus + bens package Ann Sharman Recruitment, London (Central), London (Greater) Digital Sales Manager - Machine Learning / AI Tech Platform £45000 - £65000 per annum Ultimate Asset, London Marketing Manager £24,000 a year The Recruitment Events Co., Canterbury, Kent Account Director - Integrated / eCRM [Automotive] Boutique Agency - to £45k Up to £45k, plus top benefits Fill Recruitment, London (Central), London (Greater) Strategic Communications Adviser (Grade 7) £52,969 - £62,239 Home Office, London, 2 Marsham Street Senior Campaign Managers/Campaigns Officer £42,709 - £48,984/£36,592 - £42,995 Home Office, London Market Performance Analyst Competitive Package + Benefits Hiscox, London (Central), London (Greater) Agency Sales Account Manager Competitive salary package with ability to earn 60% of salary in bonus Primesight, W1T 2BU, London Marketing Executive £38,000 Unum, Dorking, Surrey

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