Wednesday 28 June 2017

Sorrell says WPP is 'open for business' after cyber attack | Sky to revamp sports offer | Dentsu Aegis hires Americas CEO

Campaign Breakfast Briefing

Campaign Breakfast Briefing
June 28, 2017
Sorrell insists WPP is 'open for business' following cyber attack
Sorrell insists WPP is 'open for business' following cyber attack

Simon Gwynn

WPP chief executive Sir Martin Sorrell has written to the advertising giant's more than 200,000 employees to assure them the situation is under control, following yesterday's ransomware attack.

WPP falls victim to 'cyber attack'
WPP falls victim to 'cyber attack'

Omar Oakes

WPP has fallen victim to a cyber attack involving a ransomware virus, with staff told to disconnect their computers.

Sky to revamp sports offer with cheaper options
Sky to revamp sports offer with cheaper options

Simon Gwynn

Sky will overhaul its Sky Sports channels and introduce a much lower entry price point as the broadcaster faces fierce competition from rival BT.

Dentsu Aegis hires Nick Brien to replace Nigel Morris as Americas CEO
Dentsu Aegis hires Nick Brien to replace Nigel Morris as Americas CEO

Gideon Spanier

Nick Brien will become the agency's chief executive of the Americas and U.S. business, while his predecessor earns a promotion.

WPP partnership warns brands: 'treat Amazon as a media channel or become obsolete'
WPP partnership warns brands: 'treat Amazon as a media channel or become obsolete'

Omar Oakes

WPP agencies Mindshare and Possible have entered into a one-stop-shop partnership that will offer brands creative, data and media services across the entire Amazon shopping ecosystem.

McDonald's, Sport England and Professor Brian Cox to headline IAB Engage
McDonald's, Sport England and Professor Brian Cox to headline IAB Engage

Simon Gwynn

McDonald's vice-president marketing and food development, Emily Somers, is among marketers set to appear at Engage, IAB UK's flagship conference, which returns to the Barbican in London on 18 October.

Creative Tech Platinum Award winner Cheil Worldwide to share case study at Scrum
Creative Tech Platinum Award winner Cheil Worldwide to share case study at Scrum

Emily Tan

Judges' choice platinum award winner Cheil Worldwide London will present a case study on the winning campaign for Samsung.

The secrets of commercial storytelling...
Promoted
The secrets of commercial storytelling...

Georganna Simpson

Campaign and Turner uncovered Burger King, Microsoft and McCann's secrets of commercial storytelling...

Take back control of your brand from YouTube
Promoted
Take back control of your brand from YouTube

Joe Foster, CEO of Easel TV

It's time to own your content. Properly own it. Host it, broadcast it, safeguard it and monetise it. And there are ways...


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