Friday, 23 June 2017

Does Cannes need to be reformed? | Pride campaign fills London with real love stories | Embrace neurodiversity

 

Campaign: Agencies

Campaign: Agencies
June 23, 2017
Cannes Lions to launch committee in response to festival criticism
Cannes Lions to launch committee in response to festival criticism

Gideon Spanier

Cannes Lions is to launch an advisory committee "to help shape the future of the festival" in response to criticism that the festival has got too big and lost its creative heart.

WPP and Omnicom discuss Cannes Lions rethink
WPP and Omnicom discuss Cannes Lions rethink

Gideon Spanier

WPP chief executive Sir Martin Sorrell and his Omnicom counterpart, John Wren, have talked about how the ad industry should rethink Cannes Lions or even push for its relocation to another city.

Publicis Groupe: the second-guessing begins at Cannes
Publicis Groupe: the second-guessing begins at Cannes

Robert Sawatsky

Publicis' move to pull out of awards next year is finding some industry support despite creatives' concerns.

Pride outdoor campaign will fill London with colourful stories of love and affirmation
Pride outdoor campaign will fill London with colourful stories of love and affirmation

Simon Gwynn

For the out of home component of this year's Pride in London campaign, "Love happens here", WCRS has created more than 30 posters featuring real people's stories of finding love and acceptance in the capital.

Different not defective: allow people to be who they are, not who you are
Different not defective: allow people to be who they are, not who you are

James Hilton

Diversity is only useful when it is inextricably linked to equality. For companies to creatively flourish they must create a culture which embraces difference, writes James Hilton, chief creative officer at Native.

Embrace neurodiversity: It's time to unleash the power of different
Embrace neurodiversity: It's time to unleash the power of different

Sam Phillips

At a time when the industry needs different minds and thinking to come up with different solutions, we must embrace neurodiversity, writes Sam Phillips, CMO at Omnicom Media Group UK.

Samsung appoints Wunderman to pan-European CRM and loyalty account
Samsung appoints Wunderman to pan-European CRM and loyalty account

Emily Tan

Samsung Electronics has chosen Wunderman to lead its CRM and loyalty marketing activity across Europe.

French police raid Havas offices over CES Las Vegas inquiry
French police raid Havas offices over CES Las Vegas inquiry

Emily Tan

The headquarters of the Havas advertising group was raided on Tuesday by the French anti-corruption police over an inquiry into a visit by president Emmanuel Macron to CES Las Vegas.

Adam & Eve/DDB leads UK entries for Integrated Lions
Adam & Eve/DDB leads UK entries for Integrated Lions

Emily Tan

Adam & Eve/DDB London has been nominated twice for an Integrated Lion for its work on "Buster the boxer" for John Lewis and "Give the rainbow" Skittles.

Saatchi & Saatchi and Channel 4 carry UK hopes in Titanium Lions shortlist
Saatchi & Saatchi and Channel 4 carry UK hopes in Titanium Lions shortlist

Simon Gwynn

Saatchi & Saatchi London has been shortlisted for the Titanium category at Cannes Lions for its augmented reality app for Deutsche Telekom and virtual band Gorillaz.

M&S and Grey talk transformation, staying relevant and 'forceful' conversations
M&S and Grey talk transformation, staying relevant and 'forceful' conversations

Gemma Charles

Marks & Spencer marketing chief Patrick Bousquet-Chavanne and Leo Rayman, the chief executive the retailer's ad agency, Grey London, open up on the new marketing strategy and the chemistry between their teams.

Burger King CMO: don't treat agencies like creative vending machines
Burger King CMO: don't treat agencies like creative vending machines

John Harrington

"Transactional" relationships between clients and agencies can hinder creativity, according to Burger King chief marketing officer Axl Schwan, who said agencies should not be treated as creative "vending machines".

Lights, camera, action: eight content lessons from the world of entertainment
Lights, camera, action: eight content lessons from the world of entertainment

Chaka Sobhani

Leo Burnett London's chief creative officer unveils eight learnings for brands to better serve content to audiences.

Cannes 2017: Industry meets at Campaign beach party
Cannes 2017: Industry meets at Campaign beach party

Staff

Campaign once again took over the Carlton Beach, where the great and the good of the advertising and marketing industry met for our annual party in Cannes.

A view from Dave Trott: The general will
Diversity: a little less conversation, a lot more action
Promoted
Diversity: a little less conversation, a lot more action

Georganna Simpson

Campaign and Engine hosted CMOs and agency leaders to drive the diversity debate forward into a series of pledges, promises and actions...

Promoted
"Marketers think they own the brand. They don't. Consumers own the brand"

Edward Craig

How can you manufacturer authenticity? It's an oxymoron - it's either authentic or it's manufactured, isn't it? A strategist, a senior brand marketer and two tech platforms discussed how you square the unsquareable to produce marketing gold.


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