Mars seeks collaboration in global start-up initiative | Amazon's grocery swoop could 'transform' sector | Ten years on: how the iPhone has changed the world of marketing as we know it

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Campaign: Brands June 29, 2017

Brand news and analysis, powered by Marketing Mars seeks collaboration in global start-up initiative Sonoo Singh Mars has rolled out a global initiative called Launchpad to connect its brands with start-ups around the world to collaborate on marketing challenges. Amazon's grocery swoop could 'transform' sector Gemma Charles and Gurjit Degun Amazon's buyout of Whole Foods Market could transform the groceries industry, Marks & Spencer's top marketer has said. Ten years on: how the iPhone has changed the world of marketing as we know it James Hilton In 2007, Steve Jobs introduced the iPhone to the world, and changed everything. How and why Santander Bank created a user-generated content campaign Emily Tan Creating a campaign fuelled by user generated content is a move usually deemed too risky for bank brands. Tesco insists job cuts aimed at 'investing in serving shoppers better' Simon Gwynn Marketers will be among the 1,200 Tesco head office employees losing their jobs, the supermarket has confirmed. A view from Dave Trott: Marketing bullshit Dave Trott When I was little, my dad used to grow tomatoes in our back garden. Deliveroo kicks off multi-channel campaign with 46,000 different audio ads Simon Gwynn Deliveroo is aiming to tap into the changing preferences that are part and parcel of the unpredictable British summer with a campaign involving ultra-specific targeted audio ads. Prove your brand purpose or consumers won't believe it, warns Trinity Mirror Omar Oakes Majority of adults in the UK distrust advertising, while nearly half distrust brands generally, according to a new study by Daily Mirror publisher Trinity Mirror. Publicis Groupe's awards bombshell divides industry Simon Gwynn Publicis Groupe is facing continued scepticism over its decision to withdraw from awards and trade shows for a year from 1 July, with one top UK marketer warning that he is "not sure they have got it right". UK 2017 Cannes Lions haul declines by a fifth Emily Tan 4Creative was the only UK agency to pick up a Grand Prix, down from three shops last year. State Street Global Advisors was the most-awarded brand. Cannes Lions 2017: what the judges think Members of this year's juries discuss the evaluation process, the winners, key themes and their personal favourites. BT is the most complained-about broadband provider Simon Gwynn BT has topped a list of the broadband providers generating the most complaints, according to data from Ofcom. Are we using tech or is tech using us? Dan Machen Tech is an asset that doesn't have to shackle us to a screen 24/7, Dan Machen said at Brand Exchange this morning. UN: Brands need to be better corporate citizens and collaborate to do good Sonoo Singh Phumzile Mlambo-Ngcuka, the executive director of UN Women, talks to Campaign about her role as a "referee" following the launch of the Unstereotype Alliance. Adidas sponsors series of running events in London Simon Gwynn Adidas is working with CSM Sport & Entertainment to deliver Adidas City Runs, a series of closed-road running events in London from October. Promoted "When it comes to the pinch, human beings are heroic" Georganna Simpson George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story. Promoted Cannes Perspectives: Unleash the power of content Michael Connolly, Sonobi The latest ad technology can help brands find their voice and reach the audiences they really want If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Senior Account Director £55k+ Direct Recruitment, London (Central), London (Greater) Senior Marketing Executive (Events) £25000 - £27000 per annum Regan & Dean Recruitment Limited, London, City of Westminster / London Head of Planning Up to £90k DOE air recruitment, London (Central), London (Greater) Senior Account Manager - Creative Agency £34k - £37k Spectrum 360 Recruitment, London, Central, Soho Head of Strategy Up to £130,000 Mellor Partnership, London (Central), London (Greater) Account Director - Content Marketing £50k-£60k Talent Creative & Media, London (Central), London (Greater) Partnership Contract Manager £52,531 per annum plus excellent benefits Smart Energy GB, London (Central), London (Greater) Marketing Account Manager Up to £25,000 + Benefits Bray Leino, Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

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