Unilever claims biggest laundry product innovation in a decade as proof of competitive intent | Cannes Lions to launch committee in response to festival criticism | M&S and Grey talk transformation, staying relevant and 'forceful' conversations

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Campaign: Brands June 23, 2017

Brand news and analysis, powered by Marketing Unilever claims biggest laundry product innovation in a decade as proof of competitive intent Simon Gwynn Unilever is launching a new detergent format, Persil Powergems, that it says marks the first major breakthrough in laundry technology in ten years. Cannes Lions to launch committee in response to festival criticism Gideon Spanier Cannes Lions is to launch an advisory committee "to help shape the future of the festival" in response to criticism that the festival has got too big and lost its creative heart. M&S and Grey talk transformation, staying relevant and 'forceful' conversations Gemma Charles Marks & Spencer marketing chief Patrick Bousquet-Chavanne and Leo Rayman, the chief executive the retailer's ad agency, Grey London, open up on the new marketing strategy and the chemistry between their teams. Burger King CMO: don't treat agencies like creative vending machines John Harrington "Transactional" relationships between clients and agencies can hinder creativity, according to Burger King chief marketing officer Axl Schwan, who said agencies should not be treated as creative "vending machines". Pride outdoor campaign will fill London with colourful stories of love and affirmation Simon Gwynn For the out of home component of this year's Pride in London campaign, "Love happens here", WCRS has created more than 30 posters featuring real people's stories of finding love and acceptance in the capital. Unilever's Keith Weed named world's most influential CMO Emily Tan Keith Weed, chief marketing officer of Unilever, has topped a ranking 50 of the world's most influential chief marketing officers by Forbes in partnership with Sprinklr and LinkedIn. Who would take six Ubers on a first date? Be On Social video experts at Be On review "Effortless night", the latest viral from Uber. Facebook launches anti-extremism initiative in UK Emily Tan Facebook has launched its counterspeech program to tackle online extremism and hate speech in the UK, more than a year after it was launched in other European countries. FA dropping Ladbrokes is just the beginning Jim Dowling How will the FA's decision to drop Ladbrokes impact on the market for betting sponsorship across sport, asks HSE Cake's MD. FA ends long-term betting partnership with Ladbrokes and all other gambling companies Emily Tan The Football Association has ended all of its sponsorships with gambling companies, including a mutual agreement to end its long-term deal with Ladbrokes. Different not defective: allow people to be who they are, not who you are James Hilton Diversity is only useful when it is inextricably linked to equality. For companies to creatively flourish they must create a culture which embraces difference, writes James Hilton, chief creative officer at Native. Lights, camera, action: eight content lessons from the world of entertainment Chaka Sobhani Leo Burnett London's chief creative officer unveils eight learnings for brands to better serve content to audiences. Is data meaningless? What we learned from Lions Innovation this year Stephen Maher MBA's chief executive reports on the new tech and new opportunities that brands and start-ups revealed at Cannes Innovation Lions this week. Cannes 2017: Industry meets at Campaign beach party Staff Campaign once again took over the Carlton Beach, where the great and the good of the advertising and marketing industry met for our annual party in Cannes. Promoted Make us look up and care Suzanne Bidlake One in our 2017 series sparking fresh ideas in digital out-of-home: Cannes Lions' Outdoor jury president Bruno Bertelli, global chief creative officer of Publicis Worldwide, on how to create the best in class Promoted Quality v ROI: the social media marketer's greatest challenge Campaign Insight and Socialbakers Join us @ 11am on 28 June as we dig deeper into the importance of content quality, the relationship between quality and ROI, and how brands can reach, resonate and return Subscribe now - Limited Cannes offer If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Subscribe now for 12 weeks from just £12. 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