Friday, 16 June 2017

Virgin Trains' plucky Valerie hits the right notes (and not just with Spandau Ballet fans) | Eric Schmidt's vision of a better world | Breaking the glass lion

Campaign: Brands

Campaign: Brands
June 16, 2017
Brand news and analysis, powered by Marketing
Virgin Trains' plucky Valerie hits the right notes (and not just with Spandau Ballet fans)
Virgin Trains' plucky Valerie hits the right notes (and not just with Spandau Ballet fans)

Unruly

Social video experts at Unruly review "Decision time, Valerie", the latest viral by Virgin Trains.

Eric Schmidt's vision of a better world
Eric Schmidt's vision of a better world

Emily Tan

Google boss Eric Schmidt believes that, despite the abundance of bad news in the press, humanity as a whole is entering an age of abundance, which will lead to an age of intelligence.

Breaking the glass lion
Breaking the glass lion

Nicola Kemp

The advertising industry is guilty of spending too long admiring the problem of gender diversity, while away from the headlines real change still lags behind the rhetoric, writes Nicola Kemp.

Sky Media named headline partner of Marketing New Thinking Awards 2017 as deadline extends to 22 June
Sky Media named headline partner of Marketing New Thinking Awards 2017 as deadline extends to 22 June

Staff

Campaign is proud to reveal Sky Media as headline partner of the Marketing New Thinking Awards for the third year running.

Morrisons fined for ignoring customers' opt-out of marketing email
Morrisons fined for ignoring customers' opt-out of marketing email

Omar Oakes

Morrisons has been fined for breaking the law about how people's personal information should be treated when sending marketing emails.

Diversity drives creativity: the most inspiring campaigns from the past year
Diversity drives creativity: the most inspiring campaigns from the past year

We asked a selection of Campaign's global editors to pick the most inspiring diverse and creative campaigns they have seen over the past 12 months. The work they chose provides a compelling case as to why diversity continues to be the advertising industry's greatest opportunity.

AI-powered virtual assistant wins LVMH Innovation Award at Viva Tech
AI-powered virtual assistant wins LVMH Innovation Award at Viva Tech

Emily Tan

Start-up Heuritech, an AI-powered virtual assistant capable of spotting the latest fashion trends, has beaten out 500 other applicants to win LVMH's first Innovation Award, announced at Viva Technology Paris 2017.

Non-rival goods and their impact on the future of our economy
Non-rival goods and their impact on the future of our economy

Jess Kimball Leslie

Amazon and Alphabet understand is that in our future economy, most competition will occur through creating and selling non-rival goods.

Campaign and GoDaddy reveal winners of Cannes Lions competition to #CampaignforEquality
Campaign and GoDaddy reveal winners of Cannes Lions competition to #CampaignforEquality

Nicola Kemp

The winners of the GoDaddy Scholarship for Women in Technology, in association with Campaign, have been revealed.

AI dominates first day of Viva Technology Paris 2017
AI dominates first day of Viva Technology Paris 2017

Emily Tan

The first day of Viva Technology Parys 2017 dwelled on the applications, advances and consequences of artificial intelligence.

Creative Equals urges Cannes Lions festival to #SharetheSpotlight
Creative Equals urges Cannes Lions festival to #SharetheSpotlight

Nicola Kemp

Creative Equals has teamed up with Campaign to urge the Cannes Lions International Festival of Creativity to reach a 50:50 gender split in speakers by 2018 as part of the #CampaignforEquality.

Campaign TV: Introducing the Power 100 Voices
Campaign TV: Introducing the Power 100 Voices

Staff

Marketing directors from this year's Power 100 have spoken to Campaign in the first of our new video series, The Power 100 Voices.

Wins this week: Sky Bet, American Express, Emirates
Wins this week: Sky Bet, American Express, Emirates

Staff

Campaign's round-up of account moves across advertising and media.

What's the team behind Guinness's
Promoted
What's the team behind Guinness's "Sapeurs" ad raving about now?

Suzanne Bidlake

In the first in our 2017 series sparking fresh ideas in digital out-of-home: AMV BBDO's Nadja Lossgott and Nicholas Hulley

Quality v ROI: the social media marketer's greatest challenge
Promoted
Quality v ROI: the social media marketer's greatest challenge

Campaign Insight and Socialbakers

Join us @ 11am on 28 June as we dig deeper into the importance of content quality, the relationship between quality and ROI, and how brands can reach, resonate and return


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