The invisible election: how big data replaced the big idea | Just Eat's Dawe is named Marketing Leader of the Year | Brexit still useful tool to know consumers

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Campaign: Brands June 15, 2017

Brand news and analysis, powered by Marketing The invisible election: how big data replaced the big idea Maisie McCabe Campaigns built on targeted digital messaging rather than traditional big-and-bold bill posters mean high-profile political advertising may have gone the same way as the Tory majority. Just Eat's Dawe is named Marketing Leader of the Year Gemma Charles Barnaby Dawe, global chief marketing officer at Just Eat, has been named The Marketing Society Marketing Leader of the Year for 2017. Brexit still useful tool to know consumers Gurjit Degun How consumers feel about Brexit is still a useful measure for marketers, but last week's general election shows that Britain is continuing to change. Wimbledon Championships to launch 'earned and paid media' content campaign Danny Rogers With the Wimbledon Championships just two weeks away, the All England Club is launching a global campaign in a bid to grow its audience and build the future of the Wimbledon brand. Short-term ad strategies harming effectiveness Emily Tan Marketers are either deluding themselves or are unaware that short-term strategies undermine long-term success, a report commissioned by the IPA has found. Sonos launches ReScored campaign with Abbey Road Studios Yasmin Arrigo Sonos has partnered with creative agency Amplify and Abbey Road Studios to launch wireless home cinema speaker Playbase, with a campaign targeting up and coming filmmakers. How activity determines device: what marketers can learn from consumers' screen choices Hannu Verkasalo Consumers use different devices depending on their need, and their choice of screen reveals where media buyers should focus their attention. Haymarket evolves flagship Campaign brand to meet needs of new breed of creative marketers Staff Haymarket Media Group, the international media and events company, has today announced that its iconic media and marketing magazine brand, Campaign, is to change its print frequency from weekly to monthly, ahead of the unveiling of a brand new print concept for the title, set to launch in September 2017. Amazon, ESI Media, Hearst and Telegraph join IAB's Digital Upfronts as partners Emily Tan Amazon, ESI Media, Hearst and The Telegraph are the four newest partners to sign up for IAB's Digital Upfronts this year. Promoted Beyond advertising Carlos Grande, IPA Think you know what wins IPA Effectiveness Awards? Think again, writes Carlos Grande Promoted The great British postcard competition Saxoprint Answers on a postcard - which images capture Britain today? Subscribe now - Limited Cannes offer If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Subscribe now for 12 weeks from just £12. Closing 26th June 2017 Subscribe now Campaign Jobs Fundraising and Commercial Press Officer £30,316 (includes LWA) ZSL - London Zoo, NW1 - London Zoo Senior Account Manager - Creative Agency £34k - £37k Spectrum 360 Recruitment, London, Central, Soho Head of Strategy Up to £130,000 Mellor Partnership, London (Central), London (Greater) Account Director - Content Marketing £50k-£60k Talent Creative & Media, London (Central), London (Greater) Marketing Manager £24,000 a year The Recruitment Events Co., Canterbury, Kent Insight Team Manager £55000 per annum Stopgap, Cardiff Integrated Producer Competitive Package + Benefits Momentum ABM, London (Central), London (Greater) Strategic Communications Adviser (Grade 7) £52,969 - £62,239 Home Office, London, 2 Marsham Street Senior Campaign Managers/Campaigns Officer £42,709 - £48,984/£36,592 - £42,995 Home Office, London Market Performance Analyst Competitive Package + Benefits Hiscox, London (Central), London (Greater)

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