Tuesday, 27 June 2017

Sainsbury's poised to award £115m media account to PHD in stunning U-turn | No-one is feeling comfortable in media agencies, MEC and Maxus chiefs warn

Campaign: Media

Campaign: Media
June 27, 2017
Media news and analysis, powered by Media Week
Sainsbury's poised to award £115m media account to PHD in stunning U-turn
Sainsbury's poised to award £115m media account to PHD in stunning U-turn

Gideon Spanier

Sainsbury's is poised to award its £115m media account to PHD in a stunning U-turn, four months after rival agency M/SIX won the business.

No-one is feeling comfortable in media agencies, MEC and Maxus chiefs warn
No-one is feeling comfortable in media agencies, MEC and Maxus chiefs warn

Gideon Spanier

No-one in global media agencies is feeling comfortable and every company needs to think about transforming itself, the bosses of MEC and Maxus have said in a joint interview.

Maurice Lévy: I was expecting much more controversy over awards pullout
Maurice Lévy: I was expecting much more controversy over awards pullout

Maisie McCabe

Maurice Lévy, the chairman of Publicis Groupe's supervisory board and former chief executive of the French ad giant, has said he was surprised the group's shock move to pull out of creative awards did not cause more controversy.

Five things we learnt about Publicis Groupe's plans for Marcel, awards and its employees
Five things we learnt about Publicis Groupe's plans for Marcel, awards and its employees

Emily Tan

Publicis Groupe's chief executive Arthur Sadoun invited his global employees to ask him questions about Marcel the AI platform over Twitter yesterday. Here are a few things we've learnt.

Cannes Lions chairman Savage: 'We will continue to be good listeners'
Cannes Lions chairman Savage: 'We will continue to be good listeners'

Prasad Sangameshwaran

In an exclusive interview with Campaign India, Terry Savage, chairman of Cannes Lions, speaks about the future of the festival.

Everything is media: Karen Blackett on being a Cannes Lions judge
Everything is media: Karen Blackett on being a Cannes Lions judge

Karen Blackett

To win a Titanium or Integrated Lion, the work has to be brilliant in five key ways, says Karen Blackett.

Primesight's internet-enabled In-Link screens go live for BT
Primesight's internet-enabled In-Link screens go live for BT

Omar Oakes

BT are replacing London payphones with new units providing "ultrafast" internet as well as free phone calls and ad-serving digital screens by Primesight.

Telegraph, Trinity Mirror and Perform launch branded content tie-up for Fifa 2018
Telegraph, Trinity Mirror and Perform launch branded content tie-up for Fifa 2018

Emily Tan

Digital sports content company Perform has paired up with Telegraph and Trinity Mirror to produce bespoke branded content solutions around the 2018 World Cup in Russia.

Why the arrival of influencers proves that podcasts mean business
Why the arrival of influencers proves that podcasts mean business

Simon Gwynn

It was once the preserve of geeks and tech bros, but as some of YouTube's biggest stars get involved, podcasting is rapidly becoming the next medium every brand needs to understand.

News brands are packing a punch in unpredictable political times
News brands are packing a punch in unpredictable political times

Vanessa Clifford

A shock General Election result only goes to show how Britain's newspaper industry is a lot more varied than some of the critics might think, Vanessa Clifford argues.

Barriers to voice search laid bare in Google survey
Barriers to voice search laid bare in Google survey

Omar Oakes

Voice search needs to recognise more complex commands and produce more detailed results, according to the majority of people who took part in Google's survey.

Last chance to enter Media Week Awards 2017
Last chance to enter Media Week Awards 2017

Gideon Spanier

The deadline for entries to the Media Week Awards 2017 has been extended to 6 July.

Quality v ROI: the social media marketer's greatest challenge
Promoted
Quality v ROI: the social media marketer's greatest challenge

Campaign Insight and Socialbakers

Join us @ 11am on 28 June as we dig deeper into the importance of content quality, the relationship between quality and ROI, and how brands can reach, resonate and return

Watch: London's youngest ECD Anna Carpen on being brave in interesting spaces
Promoted
Watch: London's youngest ECD Anna Carpen on being brave in interesting spaces

Suzanne Bidlake

One in our 2017 series sparking fresh ideas in digital out-of-home: 18 Feet & Rising's Anna Carpen tells how and why the agency entered and won the digital creative contest run by Campaign and Ocean Outdoor


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