VW appoints UK marketing lead | Mahon named new Channel 4 chief | Conservatives' search bidding soars

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Campaign Breakfast Briefing June 06, 2017

VW appoints Nissan's Ingham to lead UK marketing Omar Oakes Volkswagen has appointed Geraldine Ingham, Nissan's marketing director in France, as its new head of marketing in the UK, replacing Rod McLeod. Alex Mahon named new Channel 4 chief Omar Oakes Channel 4 has appointed Alex Mahon, the chief executive of Foundry, to be the broadcaster's first female chief executive. Conservatives' search bidding soars ahead of election Emily Tan As the election contest reaches its conclusion, both major parties have increased spend with the aim of influencing voters with Conservatives the biggest spender, finds search intelligence platform Adthena. UK gets four nominations on Cannes Lions Innovation shortlist Emily Tan Albion London, Saatchi & Saatchi London, What3Words and Google Creative Lab London are in the running to win an Innovation Lion this year. Behind Diesel's surprising success in Japan David Blecken Localization, unusual media placements and a certain amount of controversy are factors that have helped the brand establish its place in one of the world's most advanced fashion markets. Keith Smith announces retirement: exclusive in-depth interview Atifa Silk On the day he announces his retirement, the longtime Asia adman looks back on his career and discusses the future of the industry in this exclusive interview with Atifa Silk. Promoted Case study: how content creators can reach new audiences... Georganna Simpson FS magazine wanted to find new audiences to grow their online presence. We put them in touch with the audience insights and ad analyst experts Quantcast. Here's how they increased website traffic... Promoted Quality v ROI: the social media marketer's greatest challenge Campaign Insight and Socialbakers Join us @ 11am on 28 June as we dig deeper into the importance of content quality, the relationship between quality and ROI, and how brands can reach, resonate and return Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Head of Marketing/Member Relationships £65,000 Marketing Agencies Association, London Senior Client Director - Consumer Heathcare - Global Brand Stratey Consultancy £70,000 - £90,000 plus + bens package Ann Sharman Recruitment, London (Central), London (Greater) ASSOCIATE DIRECTOR – BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Digital Sales Manager - Machine Learning / AI Tech Platform £45000 - £65000 per annum Ultimate Asset, London Marketing Manager £24,000 a year The Recruitment Events Co., Canterbury, Kent Strategy Director £80-85K Direct Recruitment, London (Central), London (Greater) Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Senior Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Brand Manager £40,000 - £50,000 plus benefits Unum, Dorking, Surrey CSD Digital Marketing Up to £100,000/annum tax free + benefits and share options Traffic Digital, Dubai (City) (AE)

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