What you missed at Cannes Lions: inspiration, winners and the festival's soul-searching moment

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Cannes Lions Special June 27, 2017

The winners View all the Grand Prix winners from Cannes Lions 2017 Brittaney Kiefer Now that the Cannes Lions festival is over, review all the work that took home the top prizes this year. Why Burger King is Cannes Lions' Creative Marketer of the Year John Tylee Burger King is honoured as Cannes Lions' Creative Marketer of the Year thanks to brand communications that are pioneering yet inclusive. John Tylee speaks to its two top marketers about this approach. BBDO and WPP take top company awards at Cannes Lions Omar Oakes BDDO Worldwide has been named Network of the Year at Cannes Lions for a record sixth time, with Clemenger BBDO Melbourne winning Agency of the Year. Channel 4's Tonge and Mundo Sisters win VOWSS awards for women's films Brittaney Kiefer The creative director behind Channel 4's "We're the superhumans" and sibling directing duo The Mundo Sisters took home top awards at the inaugural VOWSS showcase at Cannes Lions, which recognises the best short films and advertising from women. The festival's soul-searching moment Cannes Lions to launch committee in response to festival criticism Gideon Spanier Cannes Lions is to launch an advisory committee "to help shape the future of the festival" in response to criticism that the festival has got too big and lost its creative heart. Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel Claire Beale Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform. Five things we learnt about Publicis Groupe's plans for Marcel, awards and its employees Emily Tan Publicis Groupe's chief executive Arthur Sadoun invited his global employees to ask him questions about Marcel the AI platform over Twitter yesterday. Here are a few things we've learnt. WPP and Omnicom discuss Cannes Lions rethink Gideon Spanier WPP chief executive Sir Martin Sorrell and his Omnicom counterpart, John Wren, have talked about how the ad industry should rethink Cannes Lions or even push for its relocation to another city. Publicis Groupe: the second-guessing begins at Cannes Robert Sawatsky Publicis' move to pull out of awards next year is finding some industry support despite creatives' concerns. Maurice Lévy: I was expecting much more controversy over awards pullout Maisie McCabe Maurice Lévy, the chairman of Publicis Groupe's supervisory board and former chief executive of the French ad giant, has said he was surprised the group's shock move to pull out of creative awards did not cause more controversy. Food for thought Sir Ian McKellen calls on brands to change LGBT portrayal Gurjit Degun Sir Ian McKellen has called on brands to reflect honesty and help change the perception of the LGBT community. Ira Glass shares the ingredient missing from your creative process Brittaney Kiefer The man behind hit podcasts This American Life, Serial and S-Town challenged creators to see failed experiments as success. Gillian Armstrong: Lack of female directors is 'appalling' Brittaney Kiefer Australian director Gillian Armstrong has taken the creative industries to task, after it was revealed only 9% of ads and 14% of films globally are directed by a woman. Women in advertising are 'humourless, mute and in the kitchen' Nicola Kemp The advertising industry is guilty of "forgetting about women" according to a major research project into women's representation in advertising unveiled at Cannes Lions today. Unilever's Keith Weed lays down Cannes manifesto and says what it's like to work with P&G Gurjit Degun and Gemma Charles Unilever chief marketing and communications officer Keith Weed took part in a series of talks and media interviews today to press home his key areas of interest, ranging from brand safety and the digital supply chain through to sustainability and diversity. Watch: How Airbnb's Jonathan Mildenhall used Twitter to lobby Cannes Lions on ethnic diversity Gemma Charles and Daniel Allen In an exclusive video interview with Campaign, Airbnb chief marketing officer Jonathan Mildenhall has opened up on why he took to Twitter to raise the issue of ethnic diversity at Cannes Lions. Johnson & Johnson CMO: Innovation needs to sit outside the bottle Sonoo Singh Alison Lewis, the global chief marketing officer of Johnson & Johnson consumer division, has little appetite for new flavours and variants but instead wants to rethink innovation as a means to solve consumer problems. M&S and Grey talk transformation, staying relevant and 'forceful' conversations Gemma Charles Marks & Spencer marketing chief Patrick Bousquet-Chavanne and Leo Rayman, the chief executive the retailer's ad agency, Grey London, open up on the new marketing strategy and the chemistry between their teams. P&G's Marc Pritchard: creativity is a uniquely human endeavour Gemma Charles Procter & Gamble chief brand officer Marc Pritchard has underlined the importance of craft and creativity to his brand-building efforts. Campaign TV: Ogilvy's global creative chief calls on marketers to be braver Ogilvy has dramatically reduced its number of Cannes entries in 2017, and Tham Khai Meng, the global chief creative officer, has called for more bravery from marketers. Burger King CMO: don't treat agencies like creative vending machines John Harrington "Transactional" relationships between clients and agencies can hinder creativity, according to Burger King chief marketing officer Axl Schwan, who said agencies should not be treated as creative "vending machines". More Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. 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