A view from Dave Trott: Marketing bullshit | Mars seeks collaboration in global start-up initiative | Ten years on: how the iPhone has changed the world of marketing as we know it

View in web browser | Add to safe senders list

Campaign 18:05 June 29, 2017

The five things you need to know today Most read A view from Dave Trott: Marketing bullshit Dave Trott When I was little, my dad used to grow tomatoes in our back garden. Advertising Mars seeks collaboration in global start-up initiative Sonoo Singh Mars has rolled out a global initiative called Launchpad to connect its brands with start-ups around the world to collaborate on marketing challenges. Tech Ten years on: how the iPhone has changed the world of marketing as we know it James Hilton In 2007, Steve Jobs introduced the iPhone to the world, and changed everything. Marketing Audi seeks digital shop ahead of marketing rethink Gurjit Degun Audi is on the hunt for a UK digital agency as the company reviews its overall marketing strategy. Media Deliveroo kicks off multi-channel campaign with 46,000 different audio ads Simon Gwynn Deliveroo is aiming to tap into the changing preferences that are part and parcel of the unpredictable British summer with a campaign involving ultra-specific targeted audio ads. Also in the news Are we using tech or is tech using us? Tech is an asset that doesn't have to shackle us to a screen 24/7, Dan Machen said at Brand Exchange this morning. UN: Brands need to be better corporate citizens and collaborate to do good Phumzile Mlambo-Ngcuka, the executive director of UN Women, talks to Campaign about her role as a "referee" following the launch of the Unstereotype Alliance. Paddy Power ad director and former 'head of mischief' Robertson departs Ken Robertson, the marketer who formerly led Paddy Power's tactical stunts as "head of mischief" is poised to leave the company as advertising director following last year's merger with Betfair. Promoted "Marketers think they own the brand. They don't. Consumers own the brand" Edward Craig How can you manufacturer authenticity? It's an oxymoron - it's either authentic or it's manufactured, isn't it? A strategist, a senior brand marketer and two tech platforms discussed how you square the unsquareable to produce marketing gold. Promoted The secrets of commercial storytelling... Georganna Simpson Campaign and Turner uncovered secrets of commercial storytelling from the brains behind Burger King, Microsoft, Direct Line, McCann and WCRS... Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Creative Services Manager Competitive April-Six, Harefield, London Senior Account Director £60000 - £80000 per annum Twist Recruitment, London, City of London Senior Account Director £55k+ Direct Recruitment, London (Central), London (Greater) Account Director - Integrated - to £55k package to £55k package David Thatcher Recruitment, M40 Corridor Group Account Director - Integrated [Retail] - Digital - Top London Agency £70k to £75k £70k to £75k plus top benefits and bonus opportunities! Fill Recruitment, London (Greater) Global Strategic Planning Manager Competitive, according to skills and experience. Ball & Hoolahan, London (Central), London (Greater) Partnership Contract Manager £52,531 per annum plus excellent benefits Smart Energy GB, London (Central), London (Greater) Marketing Account Manager Up to £25,000 + Benefits Bray Leino, Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000