Sorrell insists WPP is 'open for business' following cyber attack | Rekorderlig picks Havas for creative account | Mother backs VR and AR start-up

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Campaign 18:05 June 28, 2017

The five things you need to know today Most read Sorrell insists WPP is 'open for business' following cyber attack Simon Gwynn WPP chief executive Sir Martin Sorrell has written to the advertising giant's more than 200,000 employees to assure them the situation is under control, following yesterday's ransomware attack. Advertising Rekorderlig picks Havas for creative account Gurjit Degun Rekorderlig, the Swedish flavoured-cider brand, has awarded its advertising account to Havas. Tech Mother backs VR and AR start-up Brittaney Kiefer Creative agency Mother has invested in Dream Reality Interactive, an AR and VR start-up. Marketing Has Keith Weed steered us in the wrong direction on brand purpose? Alex M H Smith Weed made the error of equating purpose with worthiness and in doing so seemingly forgot what his brands are really for. Media Sky to revamp sports offer with cheaper options Simon Gwynn Sky will overhaul its Sky Sports channels and introduce a much lower entry price point as the broadcaster faces fierce competition from rival BT. Also in the news Movers and shakers: General Mills, Vice Media, Paddy Power Betfair, McCann and more Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Dentsu Aegis hires Nick Brien to replace Nigel Morris as Americas CEO Nick Brien will become the agency's chief executive of the Americas and U.S. business, while his predecessor earns a promotion. McDonald's, Sport England and Professor Brian Cox to headline IAB Engage McDonald's vice-president marketing and food development, Emily Somers, is among marketers set to appear at Engage, IAB UK's flagship conference, which returns to the Barbican in London on 18 October. Promoted Bridging the gap between creative and programmatic Matthew Chapman It's a golden age of marketing. Technology gives unmatched reach and measurement - and it's only improving. But is creativity keeping up? Promoted "When it comes to the pinch, human beings are heroic" Georganna Simpson George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story. Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Creative Services Manager Competitive April-Six, Harefield, London Senior Account Director £60000 - £80000 per annum Twist Recruitment, London, City of London Senior Account Director £55k+ Direct Recruitment, London (Central), London (Greater) Account Director - Integrated - to £55k package to £55k package David Thatcher Recruitment, M40 Corridor Group Account Director - Integrated [Retail] - Digital - Top London Agency £70k to £75k £70k to £75k plus top benefits and bonus opportunities! Fill Recruitment, London (Greater) Global Strategic Planning Manager Competitive, according to skills and experience. Ball & Hoolahan, London (Central), London (Greater) Partnership Contract Manager £52,531 per annum plus excellent benefits Smart Energy GB, London (Central), London (Greater) Marketing Account Manager Up to £25,000 + Benefits Bray Leino, Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

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