Tuesday 13 June 2017

Richard Curtis on purpose-driven advertising | Virgin Trains launches new campaign

 

Campaign: Agencies

Campaign: Agencies
June 13, 2017
Richard Curtis: we are seeing a victory for a more kind, compassionate, caring society
Richard Curtis: we are seeing a victory for a more kind, compassionate, caring society

Sonoo Singh

Richard Curtis will be honoured with the Cannes LionHeart Award in recognition of his continued involvement in charitable initiatives that include Comic Relief, Red Nose Day and the Make Poverty History campaign.

'Spandau or Speedcore?' asks Virgin Trains in debut work by Anomaly
'Spandau or Speedcore?' asks Virgin Trains in debut work by Anomaly

Omar Oakes

Virgin Trains boldly presents itself as akin to a relaxing Spandau Ballet track compared to stressful rival transport modes in Anomaly's debut work for the brand.

Modern marketing can wreak havoc with the fabric of time
Modern marketing can wreak havoc with the fabric of time

Andy Nairn

With pitch decisions taking forever and social media mistakes occurring in a nanosecond, modern marketing can wreak havoc with the fabric of time.

W&K's Hoffman named joint chief creative officer
W&K's Hoffman named joint chief creative officer

Omar Oakes

Susan Hoffman, Wieden & Kennedy's long-time creative leader who launched the London office, has been promoted to global co-chief creative officer.

Samsung ad achieves the impossible with a bit of perseverance
Samsung ad achieves the impossible with a bit of perseverance

Kari Freeburn

Samsung has delivered an audacious, well-crafted story following an exceptionally challenging year.

Gallery: Cheil, MEC and AKQA win Platinum at Creative Tech Awards
Gallery: Cheil, MEC and AKQA win Platinum at Creative Tech Awards

Emily Tan

Top honours of the night went to Cheil Worldwide for its work for Samsung, AKQA for Barclaycard and MEC UK for Thames21.

Pictures: NABS' 'Stranger Than Summer' event raises £130k
Pictures: NABS' 'Stranger Than Summer' event raises £130k

Staff

NABS Stranger Than Summer event last week has raised £131,000 to support people working in advertising and media.

Alpro seeks customer marketing manager
Promoted
Alpro seeks customer marketing manager

Jennifer Jackson

Want to work for a Top 50 FMCG brand that's growing apace? Plant-based food and drink market leader, Alpro, is looking for a dynamic customer marketing manager to bring fresh thinking and charisma to the team and help to propel further growth.

The Work

Uber
Uber "Effortless night" by Bartle Bogle Hegarty

Amid Uber's recent PR problems, the brand's first UK TV ad has a sweet charm.

Finish
Finish "I love doing dishes" by Wieden & Kennedy London

Wieden & Kennedy's last ad for Finish has all the creative spark of the previous campaigns that made the brand a standout in the bland dishwashing sector.

Virgin Trains
Virgin Trains "Decision time, Valerie" by Anomaly

Anomaly's first ad for Virgin Trains presents the brand as akin to a relaxing Spandau Ballet track compared to stressful rival transport modes.

More

TRENDING

Forget Cannes. We're off to Canvey, mate
Forget Cannes. We're off to Canvey, mate

Dave Henderson

If creatives are judged by their talent, not their background, why are fewer working-class people working in our industry? It's time to go back to school to redress the balance.

'Brexit task just got harder': ad industry shock after hung parliament
'Brexit task just got harder': ad industry shock after hung parliament

Staff

Industry bosses and trade bodies across advertising and marketing have called on the government to change course on "hard Brexit" following the shock hung parliament General Election result.

Context creates cultural moments
Promoted
Context creates cultural moments

Karen Stacey, Digital Cinema Media

Cinema is a medium like no other: it offers immersion in another world and is a trusted environment where ads are embraced by viewers


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