Google keeps 'world's most valuable brand' title | Shadi Halliwell to join Three as CMO

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Campaign 18:05 June 06, 2017

The five things you need to know today Most read You don't need to bleed to succeed in advertising Amelia Torode We should call time on the myth of advertising's higher calling - it's a hard-working profession that shifts product, not a life-or-death vocation. You shouldn't need to bleed for your agency to succeed. Tech Tech giants consolidate status as world's most valuable brands Simon Gwynn The tech quintet of Google, Apple, Microsoft, Amazon and Facebook have for the first time taken the top five places in the latest BrandZ ranking of the Top 100 Most Valuable Global Brands, released today by WPP and Kantar Millward Brown. Advertising Vodafone bars ads from appearing on fake news or hate speech outlets Emily Tan Vodafone has put in place global rules intended to prevent its advertising from appearing on outlets that create or share hate speech or fake news. Marketing Shadi Halliwell to join Three as CMO Simon Gwynn Outgoing Harvey Nichols group marketing and creative director Shadi Halliwell is set to join mobile network Three as chief marketing officer. Media Chris Williams returns to Publicis Media to head UK trading Emily Tan Chris Williams is to join Publicis Media from a global role at IPG's Magna to head UK trading. Also in the news How can agencies rediscover their swagger? Plagued by such negative self-image it's no wonder some of our industry's output is so mediocre. By the chief executive of Forever Beta. Disney's Anna Hill: get involved and love your brand Anna Hill didn't become Disney's UK and Ireland chief marketing officer by just focusing on the big things. Conservatives' search bidding soars ahead of election As the election contest reaches its conclusion, both major parties have increased spend with the aim of influencing voters with Conservatives the biggest spender, finds search intelligence platform Adthena. Promoted Case study: how content creators can reach new audiences... Georganna Simpson FS magazine wanted to find new audiences to grow their online presence. We put them in touch with the audience insights and ad analyst experts Quantcast. Here's how they increased website traffic... Promoted Six things we learned at Campaign Underground Stephen Graves Find out what happened when a small audience was invited to delve into consumers' subconscious by going underground for an evening of behavioural insights Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Head of Marketing/Member Relationships £65,000 Marketing Agencies Association, London Senior Client Director - Consumer Heathcare - Global Brand Stratey Consultancy £70,000 - £90,000 plus + bens package Ann Sharman Recruitment, London (Central), London (Greater) ASSOCIATE DIRECTOR – BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Digital Sales Manager - Machine Learning / AI Tech Platform £45000 - £65000 per annum Ultimate Asset, London Marketing Manager £24,000 a year The Recruitment Events Co., Canterbury, Kent Strategy Director £80-85K Direct Recruitment, London (Central), London (Greater) Digital Senior Research Executive £35,000 - £39,000 LadbrokesCoral PLC, Stratford, London (with regular travel to Gibraltar) Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Senior Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) CSD Digital Marketing Up to £100,000/annum tax free + benefits and share options Traffic Digital, Dubai (City) (AE)

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