Disney's Anna Hill: get involved and love your brand | VW appoints Nissan's Ingham to lead UK marketing | Tech giants consolidate status as world's most valuable brands

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Campaign: Brands June 06, 2017

Brand news and analysis, powered by Marketing Disney's Anna Hill: get involved and love your brand Anna Hill Anna Hill didn't become Disney's UK and Ireland chief marketing officer by just focusing on the big things. VW appoints Nissan's Ingham to lead UK marketing Omar Oakes Volkswagen has appointed Geraldine Ingham, Nissan's marketing director in France, as its new head of marketing in the UK, replacing Rod McLeod. Tech giants consolidate status as world's most valuable brands Simon Gwynn The tech quintet of Google, Apple, Microsoft, Amazon and Facebook have for the first time taken the top five places in the latest BrandZ ranking of the Top 100 Most Valuable Global Brands, released today by WPP and Kantar Millward Brown. Advertising won't fix your problems Laurence Green A campaign can only really deliver when the promise of the work matches the reality of the brand. Marks & Spencer, take note. Online ratings and other user feedback aren't that useful Helen Edwards Online user ratings and the extent to which consumers trust them as indicators of objective quality aren't as closely related as marketers may think. Behind Diesel's surprising success in Japan David Blecken Localization, unusual media placements and a certain amount of controversy are factors that have helped the brand establish its place in one of the world's most advanced fashion markets. This election marks the end of traditional outdoor or TV messaging Martin Boon The election campaigns have confirmed that digitally served personal advertising beats street level conversations hands-down, writes ICM Unlimited's director. Campaign TV: Party election broadcasts struggle to reach the public Georgina Brazier Campaign asked people from different constituencies to watch the main party election broadcasts and give us their opinion of each. Promoted Is your brand socially savvy? Campaign Insight and Social Bakers We want to hear how you approach some of your biggest social media challenges. Let us know for a chance to win £50 Amazon vouchers Promoted The truth about doctors McCann Health UK doctors express the highest level of frustration with today's professional conditions, but are most optimistic about the potential of technology to improve patient care Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Marketing Manager £24,000 a year The Recruitment Events Co., Canterbury, Kent Senior Marketing Manager Salary £41,587-£45,746 Department for Transport, London (Central), London (Greater) Senior Account Manager or Account Director £35k - £50k, plus benefits and excellent development & training MODA consult, London (East), London (Greater) Head of PR and Amplification £50k - £70k, plus excellent benefits MODA consult, London (South), London (Greater) Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) ASSOCIATE DIRECTOR – BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Senior Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Brand Manager £40,000 - £50,000 plus benefits Unum, Dorking, Surrey CSD Digital Marketing Up to £100,000/annum tax free + benefits and share options Traffic Digital, Dubai (City) (AE) Marketing Executive £38,000 Unum, Dorking, Surrey

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