Caffè Nero marketer on letting the brand speak for itself | Uber debuts TV campaign

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Campaign: Brands June 12, 2017

Brand news and analysis, powered by Marketing Caffè Nero's top marketer on letting the brand speak for itself Simon Gwynn Caffè Nero has just launched its first customer app, upgraded its product range and moved into FMCG coffee sales, via Ocado - but it's not about to bite off more than it can chew, says head of marketing Marcus Denison-Smith. Uber tells story of 'endless possibilities' in debut UK TV ad Omar Oakes Uber's first TV ad in the UK hopes to represent the "endless possibilities" of using the taxi-hailing app in debut work by Bartle Bogle Hegarty London. Brownlee brothers face off in Aldi summer campaign Omar Oakes British triathlete champions Alistair and Jonny Brownlee try to get one up on each other in Aldi's new summer campaign to promote its competitive pricing. Last day to enter Digital Mavericks 2017 Emily Tan The deadline for Digital Mavericks closes midnight tonight. Perks of giving your data away for free Dino Buridge Tech companies may make much of their money by selling "you", but the something-for-nothing economy also has some surprising benefits. Bradley stays on as culture secretary Gideon Spanier Karen Bradley is to stay as culture secretary following the cabinet reshuffle, with 21st Century Fox's takeover of Sky top of her agenda. W&K creates ironic washing-up musical in last ad for Finish Omar Oakes Wieden & Kennedy's last ad for dishwasher soap brand Finish is a 75-second ironic musical that lays bare the apparent misery that people endure when washing up by hand. American Express moves global creative into Mcgarrybowen Omar Oakes American Express has moved global brand creative duties to Mcgarrybowen from Ogilvy & Mather without a pitch. Clear Channel to showcase digital OOH at Cannes Lions Emily Tan Clear Channel will be showing off 'Le Grand Screen' one of the largest smart billboards in the world on the roof of Le Grand Hotel during Cannes Lions. Promoted Can out-of-home ever regain its glory days? Eleanor Kahn Primesight and Campaign invited creative and media leaders to discuss OOH creativity. Comparing classic work with today's, they asked where its future lies. Promoted Thinkboxes winner March/April 2017: GiffGaff Thinkbox Winner for March/April 2017 Subscribe now - Limited Cannes offer If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Subscribe now for 12 weeks from just £12. Closing 26th June 2017 Subscribe now Campaign Jobs Senior Account Manager - Creative Agency £34k - £37k Spectrum 360 Recruitment, London, Central, Soho Head of Strategy Up to £130,000 Mellor Partnership, London (Central), London (Greater) Account Director - Content Marketing £50k-£60k Talent Creative & Media, London (Central), London (Greater) Marketing Manager £24,000 a year The Recruitment Events Co., Canterbury, Kent Insight Team Manager £55000 per annum Stopgap, Cardiff Strategic Communications Adviser (Grade 7) £52,969 - £62,239 Home Office, London, 2 Marsham Street Senior Campaign Managers/Campaigns Officer £42,709 - £48,984/£36,592 - £42,995 Home Office, London Market Performance Analyst Competitive Package + Benefits Hiscox, London (Central), London (Greater) Marketing Executive £38,000 Unum, Dorking, Surrey Digital Senior Research Executive £35,000 - £39,000 LadbrokesCoral PLC, Stratford, London (with regular travel to Gibraltar)

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