Wednesday, 14 June 2017

Haymarket evolves flagship Campaign brand to meet needs of new breed of creative marketers | Google and Boiler Room create mobile VR experience

Campaign 18:05

Campaign 18:05
June 14, 2017
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Haymarket evolves flagship Campaign brand to meet needs of new breed of creative marketers
Haymarket evolves flagship Campaign brand to meet needs of new breed of creative marketers

Staff

Haymarket Media Group, the international media and events company, has today announced that its iconic media and marketing magazine brand, Campaign, is to change its print frequency from weekly to monthly, ahead of the unveiling of a brand new print concept for the title, set to launch in September 2017.

Tech
How Google and Boiler Room used VR to transport people to a Berlin techno club
How Google and Boiler Room used VR to transport people to a Berlin techno club

Brittaney Kiefer

The virtual reality space lacked relevant content for youth culture, so Google teamed up with Boiler Room to create a mobile VR experience immersing people in one of the world's most famous music scenes.

Advertising
Second BT Ryan Reynolds ad banned as internet advertising row deepens
Second BT Ryan Reynolds ad banned as internet advertising row deepens

Omar Oakes

Ryan Reynolds holds the rare distinction of starring in two ads that have been banned in the UK after BT claims about internet speed were once again taken to task.

Marketing
Five thoughts from the greatest election campaign shocker ever
Five thoughts from the greatest election campaign shocker ever

Will Walden

Boris Johnson's former communications director gives his view on the general election campaign.

Media
Agencies go on counter-attack over 'conflicts' in media auditing
Agencies go on counter-attack over 'conflicts' in media auditing

Gideon Spanier

Media agencies have gone on the counter-attack in the transparency debate, demanding advertisers and auditors address potential "conflicts of interest" over media auditing.

 

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Meet the directors behind new music videos for Elton John classics

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Guardian confirms move to tabloid

The Guardian has confirmed plans to move to a smaller tabloid print format next year as part of its three-year scheme to cut costs.

The truth about doctors
Promoted
The truth about doctors

McCann Health

UK doctors express the highest level of frustration with today's professional conditions, but are most optimistic about the potential of technology to improve patient care

Can out-of-home ever regain its glory days?
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Can out-of-home ever regain its glory days?

Eleanor Kahn

Primesight and Campaign invited creative and media leaders to discuss OOH creativity. Comparing classic work with today's, they asked where its future lies.


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