Monday, 5 June 2017

Sorrell to face another shareholder revolt | Lego launches global media review | Vice and Telegraph sign on for Snapchat

Campaign Breakfast Briefing

Campaign Breakfast Briefing
June 05, 2017
Sorrell to face another shareholder revolt over pay
Sorrell to face another shareholder revolt over pay

Omar Oakes

Sir Martin Sorrell is poised to face another revolt by WPP investors this week over his pay package.

Lego launches global media review
Lego launches global media review

Omar Oakes

Lego is reviewing its global media planning and buying requirements, putting Carat on alert in the UK.

Vice and The Telegraph to create exclusive content for Snapchat Discover
Vice and The Telegraph to create exclusive content for Snapchat Discover

Emily Tan

The Telegraph and Vice UK will be running daily publisher stories on Snapchat's Discover platform ahead of the UK general election.

WPP picks up Real Madrid account after buying Spanish digital shop
WPP picks up Real Madrid account after buying Spanish digital shop

Omar Oakes

WPP's global digital agency Wunderman has acquired The Cocktail, a Spanish digital transformation consultancy whose clients include football giants Real Madrid.

Campaign TV: Grey creatives recreate Queen's Coronation Day in 360
Campaign TV: Grey creatives recreate Queen's Coronation Day in 360

Georgina Brazier

Grey London, with the support of Thomas Thomas, has shot a 360-degree video, transporting viewers to a 1953 street party 64 years after the Queen's coronation day.

New banner ad from Jaguar Land Rover lets you test drive a car from your phone
New banner ad from Jaguar Land Rover lets you test drive a car from your phone

I-Hsien Sherwood

Working with Blippar and Mindshare, the auto company lets customers sit in a virtual driver's seat, no gear required.

The New York Times opens branded content agency in Asia
The New York Times opens branded content agency in Asia

Olivia Parker

The new T Brand Studio in Hong Kong hopes to stand out by making ad campaigns with an editorial heart.

23andMe partners with 'Despicable Me 3' for first movie partnership
23andMe partners with 'Despicable Me 3' for first movie partnership

Kathryn Luttner

The genetics testing company helps Gru find his lost-lost brother in six-week marketing push.

Demystifying ad tech
Promoted
Demystifying ad tech

Richard Townsend, Circus Street

Ad tech is no threat to marketing, but part of the ever-expanding toolkit now available to marketers that will allow brands to deliver on the promise of digital marketing

A lasting legacy in a changing landscape
Promoted
A lasting legacy in a changing landscape

Sam Finlay, Time Inc. UK

While heritage is clearly something to be proud of, businesses must evolve if they want to inspire people.


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