Thursday 22 June 2017

Group M downgrades UK ad growth forecast in part due to brand safety fears | R/GA scoops Media Lion Grand Prix for Jet.com campaign that trolled Super Bowl advertisers

Campaign: Media

Campaign: Media
June 22, 2017
Media news and analysis, powered by Media Week
Group M downgrades UK ad growth forecast in part due to brand safety fears
Group M downgrades UK ad growth forecast in part due to brand safety fears

Emily Tan

Group M has revised its 2017 UK advertising growth forecast down to 4.1% from 7%

R/GA scoops Media Lion Grand Prix for Jet.com campaign that trolled Super Bowl advertisers
R/GA scoops Media Lion Grand Prix for Jet.com campaign that trolled Super Bowl advertisers

Simon Gwynn

R/GA New York has taken the top prize in the Media category at this year's Cannes Lions for its "Innovating saving" campaign for e-commerce brand Jet.com.

Microsoft exec admits
Microsoft exec admits "there is a case for agencies to change their business models"

Jaimy Lee

The tech brand's senior director of brand strategy and partnerships spoke about the evolving agency-client relationship during Campaign US's panel at Cannes Lions Festival of Creativity.

Spotify ads are 25 percent more effective than average, study says
Spotify ads are 25 percent more effective than average, study says

I-Hsien Sherwood

Cross-platform, multimedia spots drove increased sales for CPG brands, according to Nielsen Catalina Solutions.

Sir Ian McKellen calls on brands to change LGBT portrayal
Sir Ian McKellen calls on brands to change LGBT portrayal

Gurjit Degun

Sir Ian McKellen has called on brands to reflect honesty and help change the perception of the LGBT community.

Lucky Generals and AMV BBDO lead UK agencies in Radio Lions shortlist
Lucky Generals and AMV BBDO lead UK agencies in Radio Lions shortlist

Simon Gwynn

Lucky Generals and Abbott Mead Vickers BBDO have picked up four nominations each in the radio category in this year's Cannes Lions.

WPP adds to its digital content company basket with a £5m investment in Mic
WPP adds to its digital content company basket with a £5m investment in Mic

Emily Tan

WPP has invested $6.5m (£5.2m) in Mic Network, a US-based digital news company and creator of branded content.

Adidas' 'Original is never finished' wins Entertainment for Music Grand Prix
Adidas' 'Original is never finished' wins Entertainment for Music Grand Prix

Omar Oakes

Adidas' spot featuring Snoop Dogg and Stormzy and set to a cover of Frank Sinatra's My Way has taken the Grand Prix at Cannes in Entertainment for Music.

Channel 4's Tonge and Mundo Sisters win VOWSS awards for women's films
Channel 4's Tonge and Mundo Sisters win VOWSS awards for women's films

Brittaney Kiefer

The creative director behind Channel 4's "We're the superhumans" and sibling directing duo The Mundo Sisters took home top awards at the inaugural VOWSS showcase at Cannes Lions, which recognises the best short films and advertising from women.

Channel 4, JWT and Black Sheep Studios win golds in Entertainment Lions
Channel 4, JWT and Black Sheep Studios win golds in Entertainment Lions

Simon Gwynn

Channel 4 has scooped a gold Lion in the Entertainment category for its Paralympics campaign, "We're the superhumans".

Diversity: a little less conversation, a lot more action
Promoted
Diversity: a little less conversation, a lot more action

Georganna Simpson

Campaign and Engine hosted CMOs and agency leaders to drive the diversity debate forward into a series of pledges, promises and actions...

Cannes Perspectives: Giving new meaning to 'the execution of creativity'
Promoted
Cannes Perspectives: Giving new meaning to 'the execution of creativity'

Alex Cowell, Caitlin Evans and Jack Gallon, MBA

Far from destroying human creativity, technology will enrich it to the benefit of brands and consumers


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