Saturday edition: Unilever fights gender stereotypes | Why Burger King was Cannes Creative Marketer of the Year

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Campaign: Brands June 24, 2017

Brand news and analysis, powered by Marketing Unilever recruits industry giants to fight gender stereotypes in advertising Simon Gwynn Unilever has partnered with UN Women and companies including WPP, Procter & Gamble, Facebook and Google to launch the Unstereotype Alliance. Why Burger King is Cannes Lions' Creative Marketer of the Year John Tylee Burger King is honoured as Cannes Lions' Creative Marketer of the Year thanks to brand communications that are pioneering yet inclusive. John Tylee speaks to its two top marketers about this approach. Unilever's Keith Weed lays down Cannes manifesto and says what it's like to work with P&G Gurjit Degun and Gemma Charles Unilever chief marketing and communications officer Keith Weed took part in a series of talks and media interviews today to press home his key areas of interest, ranging from brand safety and the digital supply chain through to sustainability and diversity. Unilever bets on 'less is more' approach to marketing Gideon Spanier The move to use fewer agencies does not mean a decline in media spend, its top marketer tells Gideon Spanier. Why did McDonald's call time on its Olympics sponsorship? Simon Gwynn Three industry experts explain what the decision means for the fast food giant's business and for global sports sponsorship deals. Watch: How Airbnb's Jonathan Mildenhall used Twitter to lobby Cannes Lions on ethnic diversity Gemma Charles and Daniel Allen In an exclusive video interview with Campaign, Airbnb chief marketing officer Jonathan Mildenhall has opened up on why he took to Twitter to raise the issue of ethnic diversity at Cannes Lions. Pride outdoor campaign will fill London with colourful stories of love and affirmation Simon Gwynn For the out of home component of this year's Pride in London campaign, "Love happens here", WCRS has created more than 30 posters featuring real people's stories of finding love and acceptance in the capital. Global CMOs: people want storymaking not storytelling Staff People are not interested in traditional advertising, they want uninterrupted experiences, "storymaking" not storytelling, the Cannes Lions festival was warned by a panel of global marketers. TripAdvisor launches UK campaign and hires local agency Emily Tan TripAdvisor is rolling out a new campaign in the UK today, featuring its owlish mascot Little Wiser for the first time. Promoted Diversity: a little less conversation, a lot more action Georganna Simpson Campaign and Engine hosted CMOs and agency leaders to drive the diversity debate forward into a series of pledges, promises and actions... Promoted Take a risk - lead the change Eleanor Kahn "We can get better and better. The disruption hasn't even started," says MediaCom's Sue Unerman during a round-table discussion. Is it time to stop accepting change and start orchestrating it? Subscribe now - Limited Cannes offer If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Subscribe now for 12 weeks from just £12. Closing 26th June 2017 Subscribe now Campaign Jobs Fundraising and Commercial Press Officer £30,316 (includes LWA) ZSL - London Zoo, NW1 - London Zoo Head of Planning Up to £90k DOE air recruitment, London (Central), London (Greater) New Business/Account Manager, Advertising Agency £30K + Uncapped Bonus (£60-80K OTE) Escape Hatch Media Recruitment, London (Greater) Senior Account Manager - Creative Agency £34k - £37k Spectrum 360 Recruitment, London, Central, Soho Head of Strategy Up to £130,000 Mellor Partnership, London (Central), London (Greater) Account Director - Content Marketing £50k-£60k Talent Creative & Media, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Senior Campaign Managers/Campaigns Officer £42,709 - £48,984/£36,592 - £42,995 Home Office, London Strategic Communications Adviser (Grade 7) £52,969 - £62,239 Home Office, London, 2 Marsham Street

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