Saturday edition: Travelex marketing chief steps down | Three names new CMO | Peroni kicks off Italian heritage campaign

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Campaign: Brands June 10, 2017

Brand news and analysis, powered by Marketing Travelex global marketing chief Grounsell steps down Simon Gwynn Dominic Grounsell has left his role as global marketing director at Travelex after deciding the company was heading in a "different direction" that no longer matched his career aspirations. Shadi Halliwell to join Three as CMO Simon Gwynn Outgoing Harvey Nichols group marketing and creative director Shadi Halliwell is set to join mobile network Three as chief marketing officer. Peroni kicks off Italian heritage campaign with illustrated outdoor ads Simon Gwynn Peroni Nastro Azzurro is launching an outdoor campaign, "Italian made", in an effort to ramp its credentials as an example of Italian style. Apple envisions a world without apps for WWDC 2017 One man's folly brings a disconnected world crashing to a halt. 'Brexit task just got harder': ad industry shock after hung parliament Staff Industry bosses and trade bodies across advertising and marketing have called on the government to change course on "hard Brexit" following the shock hung parliament General Election result. AA repositions brand towards 'fun of driving' with £10m ad campaign Omar Oakes The AA has launched a new brand positioning to celebrate the fun of driving with a £10m campaign that launches on TV today. Tech giants consolidate status as world's most valuable brands Simon Gwynn The tech quintet of Google, Apple, Microsoft, Amazon and Facebook have for the first time taken the top five places in the latest BrandZ ranking of the Top 100 Most Valuable Global Brands, released today by WPP and Kantar Millward Brown. Pokémon Go celebrates year anniversary with outdoor ads by W&K Omar Oakes Pokémon Go has launched outdoor ads across the world's biggest cities to celebrate the game's first anniversary. Vodafone bars ads from appearing on fake news or hate speech outlets Emily Tan Vodafone has put in place global rules intended to prevent its advertising from appearing on outlets that create or share hate speech or fake news. Kellogg's sues tennis player over Special K brand Omar Oakes Kellogg's has taken legal action against a tennis player's attempt to use the Special K brand name for commercial purposes. Diversity in beauty industry is 'big battle', L'Oréal says Sonoo Singh Creating a diverse culture in the beauty industry has been a "big battle", L'Oréal Paris' UK general manager has revealed. Promoted Can out-of-home ever regain its glory days? Eleanor Kahn Primesight and Campaign invited creative and media leaders to discuss OOH creativity. Comparing classic work with today's, they asked where its future lies. Promoted Thinkboxes winner March/April 2017: GiffGaff Thinkbox Winner for March/April 2017 If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Marketing Manager £24,000 a year The Recruitment Events Co., Canterbury, Kent Senior Account Manager or Account Director £35k - £50k, plus benefits and excellent development & training MODA consult, London (East), London (Greater) Head of PR and Amplification £50k - £70k, plus excellent benefits MODA consult, London (South), London (Greater) Strategic Communications Adviser (Grade 7) £52,969 - £62,239 Home Office, London, 2 Marsham Street Senior Campaign Managers/Campaigns Officer £42,709 - £48,984/£36,592 - £42,995 Home Office, London Market Performance Analyst Competitive Package + Benefits Hiscox, London (Central), London (Greater) Marketing Executive £38,000 Unum, Dorking, Surrey Digital Senior Research Executive £35,000 - £39,000 LadbrokesCoral PLC, Stratford, London (with regular travel to Gibraltar) Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) ASSOCIATE DIRECTOR – BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater)

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