Breaking the glass lion | Diversity drives creativity | Cannes contest winners revealed

 

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Campaign: Agencies June 16, 2017

Breaking the glass lion Nicola Kemp The advertising industry is guilty of spending too long admiring the problem of gender diversity, while away from the headlines real change still lags behind the rhetoric, writes Nicola Kemp. Diversity drives creativity: the most inspiring campaigns from the past year We asked a selection of Campaign's global editors to pick the most inspiring diverse and creative campaigns they have seen over the past 12 months. The work they chose provides a compelling case as to why diversity continues to be the advertising industry's greatest opportunity. Campaign and GoDaddy reveal winners of Cannes Lions competition to #CampaignforEquality Nicola Kemp The winners of the GoDaddy Scholarship for Women in Technology, in association with Campaign, have been revealed. McCann London hires Sheryl Marjoram as MD Omar Oakes McCann London has hired Sheryl Marjoram, Saatchi & Saatchi's managing partner who led the Asda account, as managing director. Acid attack survivor's beauty tips film was last year's 'most effective' Cannes Lions winner Omar Oakes A campaign about a real acid attack survivor shares her beauty tips is the most effective ad of last year's Cannes Lions film winners, according to new data by Unruly. Facebook is hosting 'Cannected' events around the world for creatives who can't make it to Cannes Lions Ilyse Liffreing The spirit of the festival will come to New York, London, Sao Paulo, Sydney and Johannesburg. It was Labour's online video strategy 'what won it' in this election Greg Delaney Labour's "video first" strategy really paid off, because the best performing posts of the whole campaign were overwhelmingly videos. Sky Media named headline partner of Marketing New Thinking Awards 2017 as deadline extends to 22 June Staff Campaign is proud to reveal Sky Media as headline partner of the Marketing New Thinking Awards for the third year running. Ask Bullmore: Is it worth going to Cannes? Jeremy Bullmore It might be bit late to pull out of Cannes now, but there's always next year. Agencies should try to achieve a psychological moonshot every year Rory Sutherland People within agencies, if given the chance, could crack ten times more problems than the ones we are currently asked to solve. Alder-Shah joins AnalogFolk as managing partner Gurjit Degun Reeha Alder-Shah, managing partner at Dare London, has joined AnalogFolk in the same role. You & Mr Jones takes majority stake in mobile specialist Mobkoi Omar Oakes You & Mr Jones has bought a majority stake in Mobkoi, the mobile marketing specialist. Wins this week: Sky Bet, American Express, Emirates Staff Campaign's round-up of account moves across advertising and media. History of advertising: No 191: Old Spice's 'Smell like a man, man' campaign Staff If there was a defining moment when advertisers started to get a proper handle on social media marketing, it was when an ex-American football star called Isaiah Mustafa was drafted in to save Old Spice from oblivion. Promoted What's the team behind Guinness's "Sapeurs" ad raving about now? Suzanne Bidlake In the first in our 2017 series sparking fresh ideas in digital out-of-home: AMV BBDO's Nadja Lossgott and Nicholas Hulley The Work "Happy Father's Day Mum" by Grey London Grey London copywriter Stevie Rowing-Parker has launched a range of Father's Day cards recognising the feats of single mothers. Jurys Inn "The trolley" by Havas London Hotel chain Jurys Inn is introducing the brand's new proposition, "Stay happy", in its TV campaign launching this week. ITV "Ascot Gavotte" by ITV Creative To promote ITV's coverage of Royal Ascot, ITV Creative used the song The Ascot Gavotte from My Fair Lady, with lyrics that capture the spirit of the event. More TRENDING Forget Cannes. We're off to Canvey, mate Dave Henderson If creatives are judged by their talent, not their background, why are fewer working-class people working in our industry? It's time to go back to school to redress the balance. Uber tells story of 'endless possibilities' in debut UK TV ad Omar Oakes Uber's first TV ad in the UK hopes to represent the "endless possibilities" of using the taxi-hailing app in debut work by Bartle Bogle Hegarty London. Promoted How to really make your brand relevant to the disruptive landscape... go on, we dare you Mark Bell, chief experience officer, Dare Disruption is all around us. The inaugural Campaign Creative Tech Awards, sponsored by Dare, recognises brands who collaborate, create and think faster than everybody else Subscribe now - Limited Cannes offer If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk . Subscribe now for 12 weeks from just £12. Closing 26th June 2017 Subscribe now Campaign Jobs ASSOCIATE DIRECTOR – BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Group Account Director (Airline Account) – Top 10 Networked Agency to £75k + good benefits Fill Recruitment, London (Greater) Digital Media Manager - Brand Engagement – Global Entertainment – circa £80k. £80k (D.O.E) Talent Creative & Media, London (Greater) Business Director - Germany £70K-£100K Direct Recruitment, Germany (DE) Client Development Director £80-£100K +share scheme + exec package YOU Search & Select, London (Central), London (Greater) Operations Director - Hairdryers need not apply £60-80k plus benefits The Jefferson Group, Surrey / Hampshire borders - very close to mainline station E-Commerce Designer Competitive TJX, London Art Director (Design) Excellent package for right candidate Cohn & Wolfe, London (Central), London (Greater) Integrated Designer DOE OLIVER Group, Tunbridge Wells, Kent Integrated Designer - Unilever Competitive+ Benefits OLIVER Group, Rotterdam, The Netherlands

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