All the work that won at Cannes | Why 'Meet Graham' was dismissed by some jurors | Google scraps personalised Gmail ads

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Campaign Breakfast Briefing June 26, 2017

View all the Grand Prix winners from Cannes Lions 2017 Brittaney Kiefer Now that the Cannes Lions festival is over, review all the work that took home the top prizes this year. 'Meet Graham' was too similar to a 1985 anti-smoking ad to win, says Cannes Lions juror I-Hsien Sherwood and Omar Oakes The Integrated and Titanium juries dismissed the work from Clemenger BBDO because it reminded them too much of 1985's "First Natural Born Smoker." Google to scrap personalised Gmail advertising Emily Tan Google plans to stop the controversial practice of scanning Gmail inboxes to serve personalised ads in the interest of boosting its growing enterprise business. Holland & Barrett sold to Russian billionaire Mikhail Fridman for £1.8bn Emily Tan UK's largest health food retailer, Holland & Barratt, has been sold by US private equity firm Carlyle to L1 Retail, a fund controlled by Russian billionaire Mikhail Fridman for £1.8bn. Leo Burnett wins Creative Effectiveness Grand Prix for van Gogh's Airbnb bedroom Omar Oakes A campaign offering art lovers the chance to spend a night in Vincent van Gogh's bedroom has earned Leo Burnett Chicago the Grand Prix at Cannes for Creative Effectiveness. 4Creative and Blink win Film Lions Grand Prix for 'We're the superhumans' Simon Gwynn Channel 4's in-house agency 4Creative capped off a highly successful week at Cannes by taking the top prize in the Film Lions for its Paralympics campaign. 'Fearless girl' wins Titanium Grand Prix for McCann New York Simon Gwynn McCann New York won its fourth Grand Prix, in the Titanium Lions, at this year's Cannes for its "Fearless girl" statue on Wall Street. Channel 4's 'We're the superhumans' wins two gold Lions for Film Craft Brittaney Kiefer Channel 4's "We're the superhumans" campaign for the Paralympics took home two gold Lions for Film Craft at the Cannes Lions International Festival of Creativity. UK's Analog and W&N Studio grab Cannes Digital Craft Grand Prix for Björk VR experience Emily Tan A VR experience music video that places the audience within the singer Björk's world of Vulnicura has earned VFX agency Analog and W&N Studio the UK's first Grand Prix at this year's Cannes Lions. Tragicomic KFC campaign wins Radio Grand Prix for Ogilvy Johannesburg Simon Gwynn Ogilvy & Mather Johannesburg have won the top prize in the radio category at this year's Cannes Lions for a trio of ads lamenting KFC's decision to take its Double Down burger off the market. Promoted "Marketers think they own the brand. They don't. Consumers own the brand" Edward Craig How can you manufacturer authenticity? It's an oxymoron - it's either authentic or it's manufactured, isn't it? A strategist, a senior brand marketer and two tech platforms discussed how you square the unsquareable to produce marketing gold. Promoted Bots are still in their infancy, let's bring them up well Eleanor Kahn Chatbots and voice technologies are enabling brands to create new types of consumer relationships... so how should brands use these technologies to create meaningful interactions? Subscribe now - Limited Cannes offer If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk . Subscribe now for 12 weeks from just £12. Closing 26th June 2017 Subscribe now Campaign Jobs Digital Communications Officer £28,000 per annum Royal Academy of Engineering, London Head of Campaigns and PR bonus and car allowance Brand Recruitment, Norwich, Norfolk / Cambridgeshire, Ely / Suffolk, Bury St. Edmunds Planning Director £85 – 95k Direct Recruitment, London (Central), London (Greater) New Business/Account Manager, Advertising Agency £30K + Uncapped Bonus (£60-80K OTE) Escape Hatch Media Recruitment, London (Greater) Proposition Marketing Manager - Financial Services £50000 - £54000 per annum + great benefits Regan & Dean Recruitment Limited, London DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Senior Campaign Managers/Campaigns Officer £42,709 - £48,984/£36,592 - £42,995 Home Office, London Strategic Communications Adviser (Grade 7) £52,969 - £62,239 Home Office, London, 2 Marsham Street Brand Manager £40,000 - £50,000 plus benefits Unum, Dorking, Surrey

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