Travelex marketing chief steps down | Brands take control from agencies | L'Oréal calls diversity in beauty a 'big battle'

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Campaign: Brands June 08, 2017

Brand news and analysis, powered by Marketing Travelex global marketing chief Grounsell steps down Simon Gwynn Dominic Grounsell has left his role as global marketing director at Travelex after deciding the company was heading in a "different direction" that no longer matched his career aspirations. Brands take control from agencies Gideon Spanier A study suggests more marketers want to manage data in-house amid measurement concerns. Diversity in beauty industry is 'big battle', L'Oréal says Sonoo Singh Creating a diverse culture in the beauty industry has been a "big battle", L'Oréal Paris' UK general manager has revealed. Research reveals lack of trust in political advertising Nicola Kemp Consumers do not understand or trust the core marketing messages of the main political parties, research undertaken for Campaign has shown. UK political parties pull out of YouTube after ads run next to extremist videos Emily Tan The Conservatives, Labour and Liberal Democrats have all pulled their ads from YouTube after their ads appeared to be running next to videos that promoted Islamic extremism. Pokémon Go celebrates year anniversary with outdoor ads by W&K Omar Oakes Pokémon Go has launched outdoor ads across the world's biggest cities to celebrate the game's first anniversary. Kellogg's sues tennis player over Special K brand Omar Oakes Kellogg's has taken legal action against a tennis player's attempt to use the Special K brand name for commercial purposes. If you think GDPR is a hassle your business is in more trouble than you think Mark Runacus Brands that focus on being "just legal" will ultimately struggle for consumer trust in the future. By the chair of the DMA board. Promoted A lasting legacy in a changing landscape Sam Finlay, Time Inc. UK While heritage is clearly something to be proud of, businesses must evolve if they want to inspire people. Promoted Case study: how content creators can reach new audiences... Georganna Simpson FS magazine wanted to find new audiences to grow their online presence. We put them in touch with the audience insights and ad analyst experts Quantcast. Here's how they increased website traffic... If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Marketing Manager £24,000 a year The Recruitment Events Co., Canterbury, Kent Senior Marketing Manager Salary £41,587-£45,746 Department for Transport, London (Central), London (Greater) Senior Account Manager or Account Director £35k - £50k, plus benefits and excellent development & training MODA consult, London (East), London (Greater) Head of PR and Amplification £50k - £70k, plus excellent benefits MODA consult, London (South), London (Greater) Market Performance Analyst Competitive Package + Benefits Hiscox, London (Central), London (Greater) Marketing Executive £38,000 Unum, Dorking, Surrey Digital Senior Research Executive £35,000 - £39,000 LadbrokesCoral PLC, Stratford, London (with regular travel to Gibraltar) Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) ASSOCIATE DIRECTOR – BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Senior Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater)

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