Diversity talk is cheap | Women forging creativity | Is LGBT+ representation in ads still falling short?

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Campaign Sunday Supplement June 25, 2017

In-depth reads from across Campaign, covering brands, agencies and media Turn the tide for good on ethnic diversity Gemma Charles The advertising industry talks a good game on diversity, but more must be done if it is to truly overcome its 'male, pale and stale' reputation, writes Gemma Charles. The 'coming out' of advertising: is LGBT+ representation in ads still falling short? Sonoo Singh Campaign spoke to members of the LGBT+ community in the marketing communications industry to explore how they are represented in the mainstream media, and discovered brands still have a long way to go. Sonoo Singh reports. Women forging creativity: Why Mary Portas says we should 'work like a woman' Sonoo Singh Retail guru Mary Portas has set her sights on triggering a movement that allows for 'effective' female traits in the workplace. Women forging creativity: director Susanne Bier says the gender 'tipping point' is far off Nicola Kemp From directing The Night Manager to putting the drama back into the Boots No7 brand, Susanne Bier is the first female director with an Oscar, Emmy and Golden Globe to her name. She tells Nicola Kemp why women should not need to compromise to achieve their creative potential. Why Burger King is Cannes Lions' Creative Marketer of the Year John Tylee Burger King is honoured as Cannes Lions' Creative Marketer of the Year thanks to brand communications that are pioneering yet inclusive. John Tylee speaks to its two top marketers about this approach. Creatives and artists explain how diversity fuels brands Nicola Kemp Actors Idris Elba and Gabourey Sidibe are among the creative voices explaining why diversity is crucial for the advertising and marketing industries. Diversity talk is cheap Wendy Clark As president of the Glass Lion jury, Wendy Clark, president and chief executive officer of DDB North America, says the time has arrived to take action on diversity. Women forging creativity: Ana Balarin's creative side hustle Nicola Kemp As one half of London's leading husband-and-wife creative team, Ana Balarin, executive creative director at Mother London, is part of a new breed of creatives redefining industry role models. Age plays a valuable creative role in art, music and, yes, advertising Emma de la Fosse Creatives get braver with age, which means adland needs to ditch its obsession with youth, writes Emma de la Fosse, CCO at Ogilvy & Mather Group UK How to embrace socioeconomic diversity Suzy Bashford The advertising industry has a long way to go to properly address its lack of social diversity. Different not defective: allow people to be who they are, not who you are James Hilton Diversity is only useful when it is inextricably linked to equality. For companies to creatively flourish they must create a culture which embraces difference, writes James Hilton, chief creative officer at Native. CEOs on diversity: 'All leaders have to accept responsibility' Holding company bosses including Martin Sorrell, Yannick Bolloré and Arthur Sadoun speak out on how far the industry needs to go to improve diversity. Promoted Stop predicting the death of anything: no media is a write-off, it's all opportunity Matthew Chapman Marketers need to exploit the proliferation of channels - not fear it, says Campaign-Turner panel Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Digital Communications Officer £28,000 per annum Royal Academy of Engineering, London Head of Campaigns and PR bonus and car allowance Brand Recruitment, Norwich, Norfolk / Cambridgeshire, Ely / Suffolk, Bury St. Edmunds Planning Director £85 – 95k Direct Recruitment, London (Central), London (Greater) New Business/Account Manager, Advertising Agency £30K + Uncapped Bonus (£60-80K OTE) Escape Hatch Media Recruitment, London (Greater) Proposition Marketing Manager - Financial Services £50000 - £54000 per annum + great benefits Regan & Dean Recruitment Limited, London DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Senior Campaign Managers/Campaigns Officer £42,709 - £48,984/£36,592 - £42,995 Home Office, London Strategic Communications Adviser (Grade 7) £52,969 - £62,239 Home Office, London, 2 Marsham Street Brand Manager £40,000 - £50,000 plus benefits Unum, Dorking, Surrey

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