Wednesday, 21 June 2017

Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel | Paul Hammersley launches indie agency collective

Campaign: Media

Campaign: Media
June 21, 2017
Media news and analysis, powered by Media Week
Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel
Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Claire Beale

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Paul Hammersley launches indie agency collective
Paul Hammersley launches indie agency collective

Gurjit Degun

Paul Hammersley, the former chief executive at DDB and Cheil, is setting up an agency collective of independent shops to "level the playing field" and compete against the holding companies.

Tech disruption is not going to stabilise
Tech disruption is not going to stabilise

Sue Unerman

You can't buy an agile culture, you have to grow one, and that agility has to come from the top.

Mashable launches UK edition on Snapchat Discover
Mashable launches UK edition on Snapchat Discover

Emily Tan

After a successful two-year global content partnership with Snapchat, Mashable UK has rolled out a UK-specific edition on its Discover platform.

Innovation Grand Prix goes to campaign to melt guns for good
Innovation Grand Prix goes to campaign to melt guns for good

Omar Oakes

A Swedish campaign to melt guns for good causes has taken home the Grand Prix for Innovation at Cannes Lions this year.

Diary of an agency start-up: Winning business and moving home
Diary of an agency start-up: Winning business and moving home

Henry Daglish

Henry Daglish, the founder of Bountiful Cow, is writing a diary for Campaign about his media agency start-up. This is his eighth instalment.

My Media Week: Rob Pierre, Jellyfish
My Media Week: Rob Pierre, Jellyfish

Hayley Hayes

Rob Pierre, the chief executive at Jellyfish, joins the glitterati at the Thirty Club dinner and picks up three gongs at the RAR awards.

Movers and shakers: Google, Vice, Telegraph, MEC, Mars, McCann and more
Movers and shakers: Google, Vice, Telegraph, MEC, Mars, McCann and more

Staff

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Cannes Perspectives: Is in-house agency production really best for you and your ad?
Promoted
Cannes Perspectives: Is in-house agency production really best for you and your ad?

Steve Davies, APA

In-house ad production has many benefits for the agency, but clients should be quick to question it

Watch: Overcome fear with your Trojan Horse - then storm the citadel
Promoted
Watch: Overcome fear with your Trojan Horse - then storm the citadel

Suzanne Bidlake

Continuing our 2017 series sparking fresh idea in digital out-of-home: Ogilvy Worldwide's global CCO and co-chairman Tham Khai Meng gives a masterclass in emotion


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