Matt Bush takes sole charge of Google's UK agency sales | Unilever bets on 'less is more' approach to marketing

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Campaign: Media June 19, 2017

Media news and analysis, powered by Media Week Matt Bush takes sole charge of Google's UK agency sales Gideon Spanier Matt Bush is to take sole charge of Google's agency ad sales operation in the UK. Unilever bets on 'less is more' approach to marketing Gideon Spanier The move to use fewer agencies does not mean a decline in media spend, its top marketer tells Gideon Spanier. Transparency debate is good for our industry Nick Manning As advertisers take steps to better manage their spend, the media discipline could gain in importance. Social media is broken Andy Pemberton Even the man who helped invent it now thinks it has gone very wrong. CEOs on diversity: 'All leaders have to accept responsibility' Holding company bosses including Martin Sorrell, Yannick Bolloré and Arthur Sadoun speak out on how far the industry needs to go to improve diversity. Cannes Lions 'is anything but a party - it's serious business', Media Link's Kassan says Gideon Spanier Cannes Lions "is anything but a party" and is one of the busiest, most efficient weeks of the year, according to Michael Kassan, the chairman of MediaLink. WPP folds Neo@Ogilvy into Mindshare Emily Tan Neo@Ogilvy, Ogilvy's media agency and performance arm, will become part of the newly-formed Mindshare Performance Group. Google pledges more steps to stop terror YouTube videos Emily Tan Google has pledged to take four extra steps to fight "online terror". Saatchis, Iris and Grey lead UK for Mobile Lions shortlist Emily Tan The UK clocks in with eight entries nominated for a Mobile Lion, while the US has 38 entries on the shortlist. Dentsu Aegis Network invests in Gleam Futures Gurjit Degun Dentsu Aegis Network has made an investment in Gleam Futures, the influencer talent agency that represents Jim Chapman, Tanya Burr and Pixiwoo. 5 ways to improve programmatic OOH Matt Teeman As automated systems continue to be talked about and developed within OOH, there are five key pillars around which we need to deliver improvements. Top 25 UK marketing and advertising influencers on social media Paul Greenwood These are the most influential people on Twitter in the UK's marketing and advertising industry, according to We Are Social. Promoted Adam & Eve/DDB's Ben Tollett reveals his creative challenge Suzanne Bidlake For the second in our 2017 series sparking fresh ideas in digital out-of-home, Campaign takes group ECD Ben Tollett down to the canal Promoted The great British postcard competition Saxoprint Answers on a postcard - which images capture Britain today? Subscribe now - Limited Cannes offer If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk . Subscribe now for 12 weeks from just £12. Closing 26th June 2017 Subscribe now Campaign Jobs Business Development Manager Up to £50,000 + uncapped com + benefits OTE £65,000++ b3-media, Central London Customer Proposition Manager £50 - £65,000 plus excellent benefits Rare Selection, London (Central), London (Greater) Social Media Manager £40k Talent Creative & Media, London (Greater) Programmatic Sales Manager - mobile tech! £40000 - £50000 per annum + bonus + benefits Ultimate Asset, London INTERNATIONAL ACCOUNT DIRECTOR -PREMIUM PUBLISHER £65000 - £75000 per annum + commission & benefits Ultimate Asset, London Sales Executive £25k, OTE of £35K, uncapped bonus potential, good benefits, and 25 days holiday a year. Open Door Media Publishing Ltd, London (Central), London (Greater) Fundraising and Commercial Press Officer £30,316 (includes LWA) ZSL - London Zoo, NW1 - London Zoo Social Engagement Manager (Paid Social) Competitive + Bonus + Benefits Havas Group, London (Central), London (Greater) Strategy Director Competitive + Bonus + Benefits Havas Group, London (Central), Social Publicist - Influencer engagement Competitive + Bonus + Benefits Havas Group, London (Greater)

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