Wednesday 21 June 2017

Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel | Paul Hammersley launches indie agency collective | Latest from Cannes Lions

Campaign Breakfast Briefing

Campaign Breakfast Briefing
June 21, 2017
Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel
Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Claire Beale

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Paul Hammersley launches indie agency collective
Paul Hammersley launches indie agency collective

Gurjit Degun

Paul Hammersley, the former chief executive at DDB and Cheil, is setting up an agency collective of independent shops to "level the playing field" and compete against the holding companies.

Uber chief executive Kalanick resigns
Uber chief executive Kalanick resigns

Emily Tan

Travis Kalanick has resigned as chief executive due to shareholder pressure.

WPP moves Salmon under Wunderman to form new e-commerce division
WPP moves Salmon under Wunderman to form new e-commerce division

Emily Tan

Wunderman has launched a new division, Wunderman Commerce, with e-commerce consultancy Salmon providing the expertise.

Burger King adds to Cannes haul with Direct Grand Prix for Google Home ad
Burger King adds to Cannes haul with Direct Grand Prix for Google Home ad

Simon Gwynn

WPP-owned David Miami has won its second Grand Prix for its work for Burger King at this year's Cannes Lions.

DigitasLBi picks up Innovation Lion Creative Data Grand Prix for Whirlpool's
DigitasLBi picks up Innovation Lion Creative Data Grand Prix for Whirlpool's "Care counts"

Emily Tan

Digitas LBi Chicago has won the Innovation Lion Creative Data Grand Prix for its work "Care counts" for Whirlpool.

Dentsu Y&R Tokyo wins Mobile Grand Prix for smartphone sperm test kit
Dentsu Y&R Tokyo wins Mobile Grand Prix for smartphone sperm test kit

Emily Tan

Dentsu Y&R Tokyo created a sperm testing smartphone kit to shine the spotlight on Japanese infertility, in private, for Recruit Lifestyle.

Innovation Grand Prix goes to campaign to melt guns for good
Innovation Grand Prix goes to campaign to melt guns for good

Omar Oakes

A Swedish campaign to melt guns for good causes has taken home the Grand Prix for Innovation at Cannes Lions this year.

'Indestructable' Graham and MailChimp mispronunciations win Cyber Grand Prix
'Indestructable' Graham and MailChimp mispronunciations win Cyber Grand Prix

Simon Gwynn

Clemenger BBDO Melbourne has won the top prize at Cannes in the Cyber Lions for "Meet Graham", its campaign that saw a life-size sculpture of a man able to survive a car crash.

Take a risk - lead the change
Promoted
Take a risk - lead the change

Eleanor Kahn

"We can get better and better. The disruption hasn't even started," says MediaCom's Sue Unerman during a round-table discussion. Is it time to stop accepting change and start orchestrating it?

Cannes Perspectives: Giving new meaning to 'the execution of creativity'
Promoted
Cannes Perspectives: Giving new meaning to 'the execution of creativity'

Alex Cowell, Caitlin Evans and Jack Gallon, MBA

Far from destroying human creativity, technology will enrich it to the benefit of brands and consumers


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