Thursday, 8 June 2017

WPP hopes Sorrell will stay for 'many, many more years' as pay row is defused | Brands take control from agencies

Campaign: Media

Campaign: Media
June 08, 2017
Media news and analysis, powered by Media Week
WPP hopes Sorrell will stay for 'many, many more years' as pay row is defused
WPP hopes Sorrell will stay for 'many, many more years' as pay row is defused

Gideon Spanier

Pay and succession, two of the thorniest issues surrounding Sir Martin Sorrell, look to have been defused, at least for now, judging by WPP's relatively trouble-free annual meeting.

Brands take control from agencies
Brands take control from agencies

Gideon Spanier

A study suggests more marketers want to manage data in-house amid measurement concerns.

UK political parties pull out of YouTube after ads run next to extremist videos
UK political parties pull out of YouTube after ads run next to extremist videos

Emily Tan

The Conservatives, Labour and Liberal Democrats have all pulled their ads from YouTube after their ads appeared to be running next to videos that promoted Islamic extremism.

MEC merger not a carve-up of Maxus, Group M insists
MEC merger not a carve-up of Maxus, Group M insists

Gideon Spanier

The tie-up between MEC and its smaller counterpart Maxus will be a merger rather than a takeover, according to Kelly Clark, chief executive of Group M.

It's not only MEC and Maxus that need reinvention
It's not only MEC and Maxus that need reinvention

Gideon Spanier

The MEC/Maxus merger is a sign of the difficulties many global media agencies are facing.

Google Chrome move could reverse progress in battle against ad-blockers
Google Chrome move could reverse progress in battle against ad-blockers

Simon Gwynn

The number of UK internet users that use ad-blocking software this year will be lower than previously expected, according to eMarketer.

Research reveals lack of trust in political advertising
Research reveals lack of trust in political advertising

Nicola Kemp

Consumers do not understand or trust the core marketing messages of the main political parties, research undertaken for Campaign has shown.

My Media Week: Mark Inskip, Kantar Futures
My Media Week: Mark Inskip, Kantar Futures

Mark Inskip

Mark Inskip, the global chief executive at Kantar Futures, takes time out of a hectic client visit in Shanghai to scour the local technology market.

The truth about doctors
Promoted
The truth about doctors

McCann Health

UK doctors express the highest level of frustration with today's professional conditions, but are most optimistic about the potential of technology to improve patient care

Case study: how content creators can reach new audiences...
Promoted
Case study: how content creators can reach new audiences...

Georganna Simpson

FS magazine wanted to find new audiences to grow their online presence. We put them in touch with the audience insights and ad analyst experts Quantcast. Here's how they increased website traffic...


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