Johnson & Johnson CMO: Innovation needs to sit outside the bottle | Cadbury picks VCCP as lead global agency | Why the arrival of influencers proves that podcasts mean business

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Campaign: Brands June 26, 2017

Brand news and analysis, powered by Marketing Johnson & Johnson CMO: Innovation needs to sit outside the bottle Sonoo Singh Alison Lewis, the global chief marketing officer of Johnson & Johnson consumer division, has little appetite for new flavours and variants but instead wants to rethink innovation as a means to solve consumer problems. Cadbury picks VCCP as lead global agency Omar Oakes Mondelez International has picked VCCP as its new lead global ad agency for Cadbury after a competitive pitch. Why the arrival of influencers proves that podcasts mean business Simon Gwynn It was once the preserve of geeks and tech bros, but as some of YouTube's biggest stars get involved, podcasting is rapidly becoming the next medium every brand needs to understand. Holland & Barrett sold to Russian billionaire Mikhail Fridman for £1.8bn Emily Tan UK's largest health food retailer, Holland & Barratt, has been sold by US private equity firm Carlyle to L1 Retail, a fund controlled by Russian billionaire Mikhail Fridman for £1.8bn. Telegraph, Trinity Mirror and Perform launch branded content tie-up for Fifa 2018 Emily Tan Digital sports content company Perform has paired up with Telegraph and Trinity Mirror to produce bespoke branded content solutions around the 2018 World Cup in Russia. AI's built-in bias has ethical and political implications Nicolas Roope Algorithms are not moral; they're instruments that tie inputs and outcomes in a way defined by us, or their own data-based learnings. What do they mean for brands? Leo Burnett wins Creative Effectiveness Grand Prix for van Gogh's Airbnb bedroom Omar Oakes A campaign offering art lovers the chance to spend a night in Vincent van Gogh's bedroom has earned Leo Burnett Chicago the Grand Prix at Cannes for Creative Effectiveness. View all the Grand Prix winners from Cannes Lions 2017 Brittaney Kiefer Now that the Cannes Lions festival is over, review all the work that took home the top prizes this year. Promoted Diversity: a little less conversation, a lot more action Georganna Simpson Campaign and Engine hosted CMOs and agency leaders to drive the diversity debate forward into a series of pledges, promises and actions... Promoted "Marketers think they own the brand. They don't. Consumers own the brand" Edward Craig How can you manufacturer authenticity? It's an oxymoron - it's either authentic or it's manufactured, isn't it? A strategist, a senior brand marketer and two tech platforms discussed how you square the unsquareable to produce marketing gold. Subscribe now - Limited Cannes offer If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Subscribe now for 12 weeks from just £12. Closing 26th June 2017 Subscribe now Campaign Jobs Senior Account Director £55k+ Direct Recruitment, London (Central), London (Greater) Senior Marketing Executive (Events) £25000 - £27000 per annum Regan & Dean Recruitment Limited, London, City of Westminster / London Head of Planning Up to £90k DOE air recruitment, London (Central), London (Greater) Senior Account Manager - Creative Agency £34k - £37k Spectrum 360 Recruitment, London, Central, Soho Head of Strategy Up to £130,000 Mellor Partnership, London (Central), London (Greater) Account Director - Content Marketing £50k-£60k Talent Creative & Media, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Senior Campaign Managers/Campaigns Officer £42,709 - £48,984/£36,592 - £42,995 Home Office, London Strategic Communications Adviser (Grade 7) £52,969 - £62,239 Home Office, London, 2 Marsham Street

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