Monday, 26 June 2017

Gmail scraps personalised ads | Cannes Lions to launch committee in response to criticism

Campaign: Media

Campaign: Media
June 26, 2017
Media news and analysis, powered by Media Week
Google to scrap personalised Gmail advertising
Google to scrap personalised Gmail advertising

Emily Tan

Google plans to stop the controversial practice of scanning Gmail inboxes to serve personalised ads in the interest of boosting its growing enterprise business.

Cannes Lions to launch committee in response to festival criticism
Cannes Lions to launch committee in response to festival criticism

Gideon Spanier

Cannes Lions is to launch an advisory committee "to help shape the future of the festival" in response to criticism that the festival has got too big and lost its creative heart.

View all the Grand Prix winners from Cannes Lions 2017
View all the Grand Prix winners from Cannes Lions 2017

Brittaney Kiefer

Now that the Cannes Lions festival is over, review all the work that took home the top prizes this year.

Lights, camera, action: eight content lessons from the world of entertainment
Lights, camera, action: eight content lessons from the world of entertainment

Chaka Sobhani

Leo Burnett London's chief creative officer unveils eight learnings for brands to better serve content to audiences.

4Creative and Blink win Film Lions Grand Prix for 'We're the superhumans'
4Creative and Blink win Film Lions Grand Prix for 'We're the superhumans'

Simon Gwynn

Channel 4's in-house agency 4Creative capped off a highly successful week at Cannes by taking the top prize in the Film Lions for its Paralympics campaign.

Tragicomic KFC campaign wins Radio Grand Prix for Ogilvy Johannesburg
Tragicomic KFC campaign wins Radio Grand Prix for Ogilvy Johannesburg

Simon Gwynn

Ogilvy & Mather Johannesburg have won the top prize in the radio category at this year's Cannes Lions for a trio of ads lamenting KFC's decision to take its Double Down burger off the market.

UK's Analog and W&N Studio grab Cannes Digital Craft Grand Prix for Björk VR experience
UK's Analog and W&N Studio grab Cannes Digital Craft Grand Prix for Björk VR experience

Emily Tan

A VR experience music video that places the audience within the singer Björk's world of Vulnicura has earned VFX agency Analog and W&N Studio the UK's first Grand Prix at this year's Cannes Lions.

Channel 4's 'We're the superhumans' wins two gold Lions for Film Craft
Channel 4's 'We're the superhumans' wins two gold Lions for Film Craft

Brittaney Kiefer

Channel 4's "We're the superhumans" campaign for the Paralympics took home two gold Lions for Film Craft at the Cannes Lions International Festival of Creativity.

Promoted
"Marketers think they own the brand. They don't. Consumers own the brand"

Edward Craig

How can you manufacturer authenticity? It's an oxymoron - it's either authentic or it's manufactured, isn't it? A strategist, a senior brand marketer and two tech platforms discussed how you square the unsquareable to produce marketing gold.

Stop predicting the death of anything: no media is a write-off, it's all opportunity
Promoted
Stop predicting the death of anything: no media is a write-off, it's all opportunity

Matthew Chapman

Marketers need to exploit the proliferation of channels - not fear it, says Campaign-Turner panel


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