Cannes predictions | Breaking the glass lion | The invisible election

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Campaign Sunday Supplement June 18, 2017

In-depth reads from across Campaign, covering brands, agencies and media Cannes predictions 2017: The modern-day alchemists Mark Tutssel As Leo Burnett reveals this year's Cannes Predictions reel, Mark Tutssel looks at the campaigns turning ideas into gold. Breaking the glass lion Nicola Kemp The advertising industry is guilty of spending too long admiring the problem of gender diversity, while away from the headlines real change still lags behind the rhetoric, writes Nicola Kemp. The invisible election: how big data replaced the big idea Maisie McCabe Campaigns built on targeted digital messaging rather than traditional big-and-bold bill posters mean high-profile political advertising may have gone the same way as the Tory majority. How Google and Boiler Room used VR to transport people to a Berlin techno club Brittaney Kiefer The virtual reality space lacked relevant content for youth culture, so Google teamed up with Boiler Room to create a mobile VR experience immersing people in one of the world's most famous music scenes. Why the best things in life make you sweaty Nils Leonard Grey London's former creative chief explains why we should be looking for the ugly during Cannes Lions next week. Diversity drives creativity: the most inspiring campaigns from the past year We asked a selection of Campaign's global editors to pick the most inspiring diverse and creative campaigns they have seen over the past 12 months. The work they chose provides a compelling case as to why diversity continues to be the advertising industry's greatest opportunity. New era of Cannes beckons Claire Beale Already Cannes Lions is bringing out the worst in some people. M&S needs to make peace with its over-50 fashion customers Helen Edwards M&S needs to focus on the over-fifties, the age group that is, according to statistics, behind more business start-ups than any other. 'Magazines are a medium of illusion that bedazzles': Coleridge reflects on 26 years at Condé Nast Nicholas Coleridge Nicholas Coleridge, who is retiring as managing director of Condé Nast Britain after 26 years, has made it his duty to turn up to everything - awards, parties, launches - in pursuit of his titles' interests, naturally. Here he reflects on a glamorous career in the Xanadu of glossy magazines. Promoted What's the team behind Guinness's "Sapeurs" ad raving about now? Suzanne Bidlake In the first in our 2017 series sparking fresh ideas in digital out-of-home: AMV BBDO's Nadja Lossgott and Nicholas Hulley Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Fundraising and Commercial Press Officer £30,316 (includes LWA) ZSL - London Zoo, NW1 - London Zoo Head of Strategy Up to £130,000 Mellor Partnership, London (Central), London (Greater) Strategy Director £80 – 85k + bens Direct Recruitment, London (Greater) Head of Brand Communications Circa £52,000 to £57,674 pa University of Hertfordshire, Hertfordshire Digital Marketing Manager - Paid Media Competitive Salary + benefits eFinancialCareers Ltd, London Senior Brand Manager Competitive Financial Times, London Digital Senior Research Executive £35,000 - £39,000 LadbrokesCoral PLC, Stratford, London (with regular travel to Gibraltar) Insight Team Manager £55000 per annum Stopgap, Cardiff Client Development Director £80-£100K +share scheme + exec package YOU Search & Select, London (Central), London (Greater) Sales Executive £25k, OTE of £35K, uncapped bonus potential, good benefits, and 25 days holiday a year. Open Door Media Publishing Ltd, London (Central), London (Greater)

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