Buhlmann warns of global 'caution' as Dentsu Aegis forecasts slowing ad market | The invisible election: how big data replaced the big idea

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Campaign: Media June 15, 2017

Media news and analysis, powered by Media Week Buhlmann warns of global 'caution' as Dentsu Aegis forecasts slowing ad market Gideon Spanier Dentsu Aegis Network has warned of "caution" among advertisers as it downgraded its growth forecast for the global ad market to 3.8% this year. The invisible election: how big data replaced the big idea Maisie McCabe Campaigns built on targeted digital messaging rather than traditional big-and-bold bill posters mean high-profile political advertising may have gone the same way as the Tory majority. Watershed moment for media shops, Sorrell says Gideon Spanier Media agencies are facing the biggest structural shift since their discipline separated from creative agencies, Sir Martin Sorrell has said. The election result is a wake-up call for news brands Gideon Spanier The strong youth turnout should be a wake-up call for news brands, especially those with an inflated sense of their own influence after Brexit. Virgin Media signs up to Sky AdSmart as rivals unite on addressable TV Gideon Spanier Advertisers will be able to use Sky's AdSmart to target Virgin Media's TV viewers after the rival platforms agreed a long-anticipated deal. Open University launches six-month marketing partnership with Channel 4 Emily Tan Open University has launched an initiative with Channel 4 it insists is "much more than an advertising campaign", starting with three 60-second spots airing tomorrow during the show The Last Leg. Facebook expands third-party measurement deal with Integral Ad Science Emily Tan Integral Ad Science can now provide viewability and ad fraud metrics across Facebook, Instagram, and Facebook's Audience Network. Amazon, ESI Media, Hearst and Telegraph join IAB's Digital Upfronts as partners Emily Tan Amazon, ESI Media, Hearst and The Telegraph are the four newest partners to sign up for IAB's Digital Upfronts this year. Haymarket evolves flagship Campaign brand to meet needs of new breed of creative marketers Staff Haymarket Media Group, the international media and events company, has today announced that its iconic media and marketing magazine brand, Campaign, is to change its print frequency from weekly to monthly, ahead of the unveiling of a brand new print concept for the title, set to launch in September 2017. How to win a Media Week Award - the experts' view Gideon Spanier The Media Week Awards are the biggest and most highly prized awards in UK commercial media because they are judged by the toughest critics - the industry's leaders. Promoted How to start a revolution Bridget Angear, AMV BBDO and Alex Lewis, Revolt Revolt is a toolkit for any business or individual that wants to turn a spark of indignation or anger into an explosion of people power Promoted There is life beyond 30 Turner Who has 30 seconds? Not today's consumers. Here's how to get them to engage... Subscribe now - Limited Cannes offer If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk . Subscribe now for 12 weeks from just £12. Closing 26th June 2017 Subscribe now Campaign Jobs Business Development Manager Up to £50,000 + uncapped com + benefits OTE £65,000++ b3-media, Central London Customer Proposition Manager £50 - £65,000 plus excellent benefits Rare Selection, London (Central), London (Greater) Social Media Manager £40k Talent Creative & Media, London (Greater) Programmatic Sales Manager - mobile tech! £40000 - £50000 per annum + bonus + benefits Ultimate Asset, London INTERNATIONAL ACCOUNT DIRECTOR -PREMIUM PUBLISHER £65000 - £75000 per annum + commission & benefits Ultimate Asset, London FMCG -Industry Sales Director - Pioneers in Video Advertising £75000 - £85000 per annum + commission & benefits Ultimate Asset, London Fundraising and Commercial Press Officer £30,316 (includes LWA) ZSL - London Zoo, NW1 - London Zoo Social Engagement Manager (Paid Social) Competitive + Bonus + Benefits Havas Group, London (Central), London (Greater) Strategy Director Competitive + Bonus + Benefits Havas Group, London (Central), Social Publicist - Influencer engagement Competitive + Bonus + Benefits Havas Group, London (Greater)

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