The xx's new music video is also a Calvin Klein ad | How John Lewis campaigns could have been killed

 

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Campaign: Agencies June 30, 2017

The xx's new music video is also a Calvin Klein ad Brittaney Kiefer Calvin Klein collaborated with The xx to create the indie band's latest music video, a nostalgic tribute to Los Angeles peppered with the brand's clothing. How John Lewis ad campaigns could have been killed by 'outdated' pre-testing models Jeremy Lee James Murphy, the global chief executive of Adam & Eve/DDB, described advertising pre-testing models as being "something from the 1950s" that had threatened to kill John Lewis' advertising campaigns at birth. How Ogilvy and IBM Watson ran a hackathon for healthcare Emily Tan In May, Ogilvy and IBM held a three-day hackathon at the Sea Containers which pitted the wits of Ogilvy and IBM against healthcare challenges presented by Boots, Nestlé and Beacon Medical Group. Using issues in advertising for good or using issues for the good of advertising? Erminia Blackden Brands should proceed with caution before tugging at the emotional heart strings with an expensive spot, writes Partners Andrews Aldridge's head of strategy. Ask Bullmore: How can I stop the CEO talking about himself in the third person? Jeremy Bullmore Campaign's agony uncle answers your career dilemmas, including the problem of a chief executive who insists in talking about himself in the third person. John Lewis, Tesco, Asos and Burberry recognised in inaugural Pinterest awards for brands Simon Gwynn Pinterest has held the Pinnacle Awards for the first time, celebrating the most creative and effective uses of its commercial format, Promoted Pins. Wins this week: Sainsbury's, Johnnie Walker, Cadbury Staff Campaign's round-up of account moves across advertising and media. Rocket account director: learning how your seniors receive you is hugely important Claire Milton Claire Milton, the account director at Rocket, shares her lessons from the ladder. Promoted "Marketers think they own the brand. They don't. Consumers own the brand" Edward Craig How can you manufacturer authenticity? It's an oxymoron - it's either authentic or it's manufactured, isn't it? A strategist, a senior brand marketer and two tech platforms discussed how you square the unsquareable to produce marketing gold. The Work Volkswagen "The button" by Adam & Eve/DDB Volkswagen's latest nod to movie genres is a TV campaign starring a cast of familiar villains. HTC "Squeeze the brilliant u" by Forever Beta The new HTC U11 mobile phone is being billed as the first smartphone to feature "squeezable" technology. Chambord "Royale because no reason" by Wieden & Kennedy London Liqueur brand Chambord is rolling out its first out of home campaign by Wieden & Kennedy London. More TRENDING WPP falls victim to 'cyber attack' Omar Oakes WPP has fallen victim to a cyber attack involving a ransomware virus, with staff told to disconnect their computers. A view from Dave Trott: Marketing bullshit Dave Trott When I was little, my dad used to grow tomatoes in our back garden. Promoted May's Aerial Awards winner: KFC 'First date' Radiocentre Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Digital Project Manager £1 per annum + Competitive salary + significant benefits The Great & The Good, London Senior Motion Designer £60-£80k Eden Marsh, London (Central), London (Greater) Product Owner £40000 - £75000 per annum The Great & The Good, London Operations Director - integrated marcoms agency £60-80k plus benefits The Jefferson Group, Hampshire / Surrey borders Group Account Director (Airline Account) – Top 10 Networked Agency to £75k + good benefits Fill Recruitment, London (Greater) Video Producer Competitive Three, Maidenhead, Berkshire E-Commerce Designer Competitive TJX, London Creative Services Manager Competitive April-Six, Harefield, London Art Director (Design) Excellent package for right candidate Cohn & Wolfe, London (Central), London (Greater) Creative Designer £28,000 British Heart Foundation, London

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