Why it's Facebook wot won it | UK political parties pull out of YouTube after ads run next to extremist videos

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Campaign 18:05 June 08, 2017

The five things you need to know today Most read Why it's Facebook wot won it Giles Kenningham This election has been characterised by parties building their marketing strategies around Facebook and abandoning traditional media, says Giles Kenningham. Tech UK political parties pull out of YouTube after ads run next to extremist videos Emily Tan The Conservatives, Labour and Liberal Democrats have all pulled their ads from YouTube after their ads appeared to be running next to videos that promoted Islamic extremism. Advertising Can MullenLowe leave the last-chance saloon? John Tylee Following a period of turmoil, MullenLowe London has reached a defining moment. The management is tasked with licking it into shape to make it what it should be - the flagship of a successful global network. Marketing Kellogg's sues tennis player over Special K brand Omar Oakes Kellogg's has taken legal action against a tennis player's attempt to use the Special K brand name for commercial purposes. Media WPP hopes Sorrell will stay for 'many, many more years' as pay row is defused Gideon Spanier Pay and succession, two of the thorniest issues surrounding Sir Martin Sorrell, look to have been defused, at least for now, judging by WPP's relatively trouble-free annual meeting. Also in the news Facebook to focus on transparency, measurement and stories in mobile Facebook has committed to a new set of values in mobile advertising, focusing on transparency, measurement tools and developing new ways to tell stories. Pokémon Go celebrates year anniversary with outdoor ads by W&K Pokémon Go has launched outdoor ads across the world's biggest cities to celebrate the game's first anniversary. MEC merger not a carve-up of Maxus, Group M insists The tie-up between MEC and its smaller counterpart Maxus will be a merger rather than a takeover, according to Kelly Clark, chief executive of Group M. Promoted Context creates cultural moments Karen Stacey, Digital Cinema Media Cinema is a medium like no other: it offers immersion in another world and is a trusted environment where ads are embraced by viewers Promoted Quality v ROI: the social media marketer's greatest challenge Campaign Insight and Socialbakers Join us @ 11am on 28 June as we dig deeper into the importance of content quality, the relationship between quality and ROI, and how brands can reach, resonate and return Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Head of Marketing/Member Relationships £65,000 Marketing Agencies Association, London Senior Client Director - Consumer Heathcare - Global Brand Stratey Consultancy £70,000 - £90,000 plus + bens package Ann Sharman Recruitment, London (Central), London (Greater) Digital Sales Manager - Machine Learning / AI Tech Platform £45000 - £65000 per annum Ultimate Asset, London Marketing Manager £24,000 a year The Recruitment Events Co., Canterbury, Kent Account Director - Integrated / eCRM [Automotive] Boutique Agency - to £45k Up to £45k, plus top benefits Fill Recruitment, London (Central), London (Greater) Market Performance Analyst Competitive Package + Benefits Hiscox, London (Central), London (Greater) Agency Sales Account Manager Competitive salary package with ability to earn 60% of salary in bonus Primesight, W1T 2BU, London Marketing Executive £38,000 Unum, Dorking, Surrey Digital Senior Research Executive £35,000 - £39,000 LadbrokesCoral PLC, Stratford, London (with regular travel to Gibraltar) Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater)

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