HP global CMO: diversity and inclusion create the fire that stokes marketing reinvention | Turn the tide for good on ethnic diversity | Why Burger King is Cannes Lions' Creative Marketer of the Year

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Campaign: Brands June 19, 2017

Brand news and analysis, powered by Marketing HP global CMO: diversity and inclusion create the fire that stokes marketing reinvention Antonio Lucio If marketers aren't inclusive they can't authentically understand their customers, says Antonio Lucio, global chief marketing and communication officer, HP. Turn the tide for good on ethnic diversity Gemma Charles The advertising industry talks a good game on diversity, but more must be done if it is to truly overcome its 'male, pale and stale' reputation, writes Gemma Charles. Why Burger King is Cannes Lions' Creative Marketer of the Year John Tylee Burger King is honoured as Cannes Lions' Creative Marketer of the Year thanks to brand communications that are pioneering yet inclusive. John Tylee speaks to its two top marketers about this approach. Unilever bets on 'less is more' approach to marketing Gideon Spanier The move to use fewer agencies does not mean a decline in media spend, its top marketer tells Gideon Spanier. Tommy Hilfiger's chief brand officer on using digital to embrace the fast-fashion trend Emily Tan As modern living has sped up and consumers expect instant gratification from their favoured brands, the fashion world has had to evolve. Amazon's swoop for Whole Foods proves the value of physical retail is here to stay Matthew Heath After years in which digital seemed the only growth game, Amazon's Whole Foods deal could be the start of a rebalancing, writes Lida's chairman. Top 25 UK marketing and advertising influencers on social media Paul Greenwood These are the most influential people on Twitter in the UK's marketing and advertising industry, according to We Are Social. Social media is broken Andy Pemberton Even the man who helped invent it now thinks it has gone very wrong. Five start-ups at Viva Tech that brands need to know about Emily Tan Publicis Groupe's brand and start-up matchmaking unit NextTechNow evaluated the 4,000 start-ups that exhibited at Viva Technology Paris and identified those that may be most useful for brands. Campaign TV: Time Out launches pop-up cinema on Thames James Page Time Out & City Cruises have launched a new pop-up cinema called 'Movies on the River', where they will be showing classics and new favourites on the top deck of a boat five nights a week. Promoted Adam & Eve/DDB's Ben Tollett reveals his creative challenge Suzanne Bidlake For the second in our 2017 series sparking fresh ideas in digital out-of-home, Campaign takes group ECD Ben Tollett down to the canal Promoted There is life beyond 30 Turner Who has 30 seconds? Not today's consumers. Here's how to get them to engage... Subscribe now - Limited Cannes offer If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Subscribe now for 12 weeks from just £12. Closing 26th June 2017 Subscribe now Campaign Jobs Fundraising and Commercial Press Officer £30,316 (includes LWA) ZSL - London Zoo, NW1 - London Zoo Head of Planning Up to £90k DOE air recruitment, London (Central), London (Greater) New Business/Account Manager, Advertising Agency £30K + Uncapped Bonus (£60-80K OTE) Escape Hatch Media Recruitment, London (Greater) Senior Account Manager - Creative Agency £34k - £37k Spectrum 360 Recruitment, London, Central, Soho Head of Strategy Up to £130,000 Mellor Partnership, London (Central), London (Greater) Account Director - Content Marketing £50k-£60k Talent Creative & Media, London (Central), London (Greater) Senior Account Manager 12 month FTC (Maternity leave) £29-32,000 per annum + benefits, pro rata Prophecy Unlimited, Bristol Integrated Producer Competitive Package + Benefits Momentum ABM, London (Central), London (Greater) Strategic Communications Adviser (Grade 7) £52,969 - £62,239 Home Office, London, 2 Marsham Street Senior Campaign Managers/Campaigns Officer £42,709 - £48,984/£36,592 - £42,995 Home Office, London

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