Tuesday, 27 June 2017

5 things we learnt about Publicis' plans for Marcel and awards | Sainsbury's moves media account | Tommy Hilfiger tests video ad chatbot

Campaign Breakfast Briefing

Campaign Breakfast Briefing
June 27, 2017
Five things we learnt about Publicis Groupe's plans for Marcel, awards and its employees
Five things we learnt about Publicis Groupe's plans for Marcel, awards and its employees

Emily Tan

Publicis Groupe's chief executive Arthur Sadoun invited his global employees to ask him questions about Marcel the AI platform over Twitter yesterday. Here are a few things we've learnt.

Maurice Lévy: I was expecting much more controversy over awards pullout
Maurice Lévy: I was expecting much more controversy over awards pullout

Maisie McCabe

Maurice Lévy, the chairman of Publicis Groupe's supervisory board and former chief executive of the French ad giant, has said he was surprised the group's shock move to pull out of creative awards did not cause more controversy.

Sainsbury's poised to award £115m media account to PHD in stunning U-turn
Sainsbury's poised to award £115m media account to PHD in stunning U-turn

Gideon Spanier

Sainsbury's is poised to award its £115m media account to PHD in a stunning U-turn, four months after rival agency M/SIX won the business.

Tommy Hilfiger tests Teads new video ad chatbot
Tommy Hilfiger tests Teads new video ad chatbot

Emily Tan

Teads claims to have created the first outstream video ad to feature an AI-powered chatbot, and Tommy Hilfiger has taken it for a spin with its TMY.GRL chatbot.

Last chance to enter Media Week Awards 2017
Last chance to enter Media Week Awards 2017

Gideon Spanier

The deadline for entries to the Media Week Awards 2017 has been extended to 6 July.

Cannes Lions chairman Savage: 'We will continue to be good listeners'
Cannes Lions chairman Savage: 'We will continue to be good listeners'

In an exclusive interview with Campaign India, Terry Savage, chairman, Cannes Lions speaks about the future of the Cannes Lions festival.

Watch: London's youngest ECD Anna Carpen on being brave in interesting spaces
Promoted
Watch: London's youngest ECD Anna Carpen on being brave in interesting spaces

Suzanne Bidlake

One in our 2017 series sparking fresh ideas in digital out-of-home: 18 Feet & Rising's Anna Carpen tells how and why the agency entered and won the digital creative contest run by Campaign and Ocean Outdoor

Cannes Perspectives: Unleash the power of content
Promoted
Cannes Perspectives: Unleash the power of content

Michael Connolly, Sonobi

The latest ad technology can help brands find their voice and reach the audiences they really want


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