Tuesday 27 June 2017

WPP hit by 'cyber attack' | Five things we learnt about Publicis Groupe's plans for Marcel, awards and its employees

Campaign 18:05

Campaign 18:05
June 27, 2017
The five things you need to know today

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WPP falls victim to 'cyber attack'
WPP falls victim to 'cyber attack'

Omar Oakes

WPP has fallen victim to a cyber attack involving a ransomware virus, with staff told to disconnect their computers.

Advertising
Five things we learnt about Publicis Groupe's plans for Marcel, awards and its employees
Five things we learnt about Publicis Groupe's plans for Marcel, awards and its employees

Emily Tan

Publicis Groupe's chief executive Arthur Sadoun invited his global employees to ask him questions about Marcel the AI platform over Twitter yesterday. Here are a few things we've learnt.

Tech
Google slapped with £2bn fine breaching EU antitrust laws
Google slapped with £2bn fine breaching EU antitrust laws

Emily Tan

The European Commission has fined Google €2.42bn (£2.14bn) for breaching EU antitrust rules.

Marketing
The lost art of global marketing
The lost art of global marketing

John Tylee

The diversity debate may be at the top of the thought-leadership agenda, but does this simply serve to mask the fact that global creative has become an increasingly homogenised and commoditised industry, asks John Tylee.

Media
MediaCom scoops €875m media account for Peugeot-Citroen owner PSA Group
MediaCom scoops €875m media account for Peugeot-Citroen owner PSA Group

Gideon Spanier

MediaCom has won the estimated €875m (£773m) global media account for PSA Group, the maker of Peugeot and Citroen.

 

Also in the news
Tommy Hilfiger tests Teads new video ad chatbot

Teads claims to have created the first outstream video ad to feature an AI-powered chatbot, and Tommy Hilfiger has taken it for a spin with its TMY.GRL chatbot.

WPP partnership warns brands: 'treat Amazon as a media channel or become obsolete'

WPP agencies Mindshare and Possible have entered into a one-stop-shop partnership that will offer brands creative, data and media services across the entire Amazon shopping ecosystem.

Last chance to enter Media Week Awards 2017

The deadline for entries to the Media Week Awards 2017 has been extended to 6 July.

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Take back control of your brand from YouTube
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