Channel 4 to show first ever Pride TV ads to mark 50-year milestone in LGBT rights | Sir Ian McKellen calls on brands to change LGBT portrayal | If advertising is going into the content business, who will take care of the brands?

 

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Campaign: Agencies June 22, 2017

Channel 4 to show first ever Pride TV ads to mark 50-year milestone in LGBT rights Simon Gwynn WCRS has created the first TV campaign for Pride in London, marking the 50th anniversary of the legislation that began to decriminalise gay sex. Sir Ian McKellen calls on brands to change LGBT portrayal Gurjit Degun Sir Ian McKellen has called on brands to reflect honesty and help change the perception of the LGBT community. If advertising is going into the content business, who will take care of the brands? Susan Credle Advertising with a capital A is about creating opportunities that lead to a healthier economy. Sometimes, it's an ad. Sometimes, it's a new product. Women forging creativity: director Susanne Bier says the gender 'tipping point' is far off Nicola Kemp From directing The Night Manager to putting the drama back into the Boots No7 brand, Susanne Bier is the first female director with an Oscar, Emmy and Golden Globe to her name. She tells Nicola Kemp why women should not need to compromise to achieve their creative potential. Women forging creativity: how being a chairwoman has changed Kate Stanners Nicola Kemp As one of the first women to become chair and chief creative officer of a major global agency network, Kate Stanners has a unique perspective on the power of female creativity, writes Nicola Kemp. Women forging creativity: Ana Balarin's creative side hustle Nicola Kemp As one half of London's leading husband-and-wife creative team, Ana Balarin, executive creative director at Mother London, is part of a new breed of creatives redefining industry role models. Women forging creativity: Less talk, more action Robyn Frost Robyn Frost, a student at School of Communication Arts London, was told she would never make as much money as adland legend Nils Leonard. Here, she explains why it is time to take female ambition seriously. ManvsMachine London and Nike bring home UK's only gold Design Lion Emily Tan ManvsMachine London and Nike won a gold Design Lion for "Go lighter go longer" a "metaphorical exploration of air and the negative space it occupies" to promote Nike Air Max 2017. Adidas' 'Original is never finished' wins Entertainment for Music Grand Prix Omar Oakes Adidas' spot featuring Snoop Dogg and Stormzy and set to a cover of Frank Sinatra's My Way has taken the Grand Prix at Cannes in Entertainment for Music. Channel 4's Tonge and Mundo Sisters win VOWSS awards for women's films Brittaney Kiefer The creative director behind Channel 4's "We're the superhumans" and sibling directing duo The Mundo Sisters took home top awards at the inaugural VOWSS showcase at Cannes Lions, which recognises the best short films and advertising from women. Channel 4, JWT and Black Sheep Studios win golds in Entertainment Lions Simon Gwynn Channel 4 has scooped a gold Lion in the Entertainment category for its Paralympics campaign, "We're the superhumans". Age plays a valuable creative role in art, music and, yes, advertising Emma de la Fosse Creatives get braver with age, which means adland needs to ditch its obsession with youth, writes Emma de la Fosse, CCO at Ogilvy & Mather Group UK SeymourPowell wins UK's only Product Design gold Lion Emily Tan SeymourPowell has brought home the UK's only gold Product Design Lion for "creating the world's first modular smartphone" on behalf of client Fairphone. Women in advertising are 'humourless, mute and in the kitchen' Nicola Kemp The advertising industry is guilty of "forgetting about women" according to a major research project into women's representation in advertising unveiled at Cannes Lions today. Lucky Generals and AMV BBDO lead UK agencies in Radio Lions shortlist Simon Gwynn Lucky Generals and Abbott Mead Vickers BBDO have picked up four nominations each in the radio category in this year's Cannes Lions. Stink heads UK hopefuls for Cannes Film Craft Lions Omar Oakes There are 53 nominations in the Film Craft category for UK agencies at the Cannes International Festival of Creativity. Adam & Eve/DDB and AMV BBDO lead Cannes Film shortlist Jeremy Lee UK agencies have received 26 nominations in the Film category at Cannes, with Adam & Eve/DDB and Abbott Mead Vickers BBDO given five each. AKQA and Google lead UK Digital Craft shortlist nominations Emily Tan Out of ten nominations for UK entrants, AKQA and Google have secured two apiece. #CampaignforEquality urges industry to take action on diversity in Cannes Nicola Kemp A plethora of leading figures have called on the industry to move from talk to action on diversity as part of the #CampaignforEquality at Cannes Lions this week. Promoted Bots are still in their infancy, let's bring them up well Eleanor Kahn Chatbots and voice technologies are enabling brands to create new types of consumer relationships... so how should brands use these technologies to create meaningful interactions? Promoted Stop predicting the death of anything: no media is a write-off, it's all opportunity Matthew Chapman Marketers need to exploit the proliferation of channels - not fear it, says Campaign-Turner panel Subscribe now - Limited Cannes offer If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk . Subscribe now for 12 weeks from just £12. Closing 26th June 2017 Subscribe now Campaign Jobs Operations Director - integrated marcoms agency £60-80k plus benefits The Jefferson Group, Hampshire / Surrey borders Data Planning Director £85k-£100k Direct Recruitment, London (Central), London (Greater) ASSOCIATE DIRECTOR – BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Group Account Director (Airline Account) – Top 10 Networked Agency to £75k + good benefits Fill Recruitment, London (Greater) Digital Media Manager - Brand Engagement – Global Entertainment – circa £80k. £80k (D.O.E) Talent Creative & Media, London (Greater) Business Director - Germany £70K-£100K Direct Recruitment, Germany (DE) Creative Designer £28,000 British Heart Foundation, London E-Commerce Designer Competitive TJX, London Art Director (Design) Excellent package for right candidate Cohn & Wolfe, London (Central), London (Greater) Senior Account Executive / Junior Account Manager £22k - £28k per annum (dependent on experience) Kastner & Partners, London (Central), London (Greater)

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