Why the best things in life make you sweaty | Meet the directors of Elton John's music videos | Behind Google & Boiler Room's VR techno experience

 

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Campaign: Agencies June 14, 2017

Why the best things in life make you sweaty Nils Leonard Grey London's former creative chief explains why we should be looking for the ugly during Cannes Lions next week. Meet the directors behind new music videos for Elton John classics Brittaney Kiefer Campaign meets the emerging directing talent who reimagined three of Elton John's classic songs for a new generation. How Google and Boiler Room used VR to transport people to a Berlin techno club Brittaney Kiefer The virtual reality space lacked relevant content for youth culture, so Google teamed up with Boiler Room to create a mobile VR experience immersing people in one of the world's most famous music scenes. Five storytelling rules from a vicar, director, sculptress and restaurateur Kevin Chesters Ahead of Cannes Lions, Ogilvy & Mather London's strategy chief draws out lessons from a range of people who tell stories for a living. AMV BBDO launches half-time creative roles to woo female talent Omar Oakes Abbott Mead Vickers BBDO is hoping to boost the number of female creatives in its ranks by offering permanent, half-time roles. Second BT Ryan Reynolds ad banned as internet advertising row deepens Omar Oakes Ryan Reynolds holds the rare distinction of starring in two ads that have been banned in the UK after BT claims about internet speed were once again taken to task. Sky Bet awards ad account to Who Wot Why and Bountiful Cow Gurjit Degun Sky Bet has appointed Who Wot Why to its retained creative account as it seeks to create a better through-the-line experience. MRM Meteorite promotes Conner to MD Omar Oakes MRM Meteorite has promoted managing partner Matt Conner to managing director. Movers and shakers: Starcom, Lego Group, Havas, Saatchi & Saatchi London and more Staff Morys will be reporting into Ruth Zohrer, Head of Connections Planning at Mindshare UK. McCann strongly denies plagiarism claims over Philippines tourism ad Faaez Samadi Agency statement says work for Phillipines Tourism is original and not a ripoff of a 2014 South African ad. Promoted A lasting legacy in a changing landscape Sam Finlay, Time Inc. UK While heritage is clearly something to be proud of, businesses must evolve if they want to inspire people. The Work Uber "Effortless night" by Bartle Bogle Hegarty Uber may have had some PR problems recently, but its first TV ad in the UK has a sweet charm. Finish "I love doing dishes" by Wieden & Kennedy London Wieden & Kennedy's last ad for Finish has all the creative spark of the previous campaigns that made the brand a standout in the bland dishwashing sector. Virgin Trains "Decision time, Valerie" by Anomaly Anomaly's first ad for Virgin Trains presents the brand as akin to a relaxing Spandau Ballet track compared to stressful rival transport modes. More TRENDING Forget Cannes. We're off to Canvey, mate Dave Henderson If creatives are judged by their talent, not their background, why are fewer working-class people working in our industry? It's time to go back to school to redress the balance. 'Brexit task just got harder': ad industry shock after hung parliament Staff Industry bosses and trade bodies across advertising and marketing have called on the government to change course on "hard Brexit" following the shock hung parliament General Election result. Promoted Quality v ROI: the social media marketer's greatest challenge Campaign Insight and Socialbakers Join us @ 11am on 28 June as we dig deeper into the importance of content quality, the relationship between quality and ROI, and how brands can reach, resonate and return Subscribe now - Limited Cannes offer If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk . Subscribe now for 12 weeks from just £12. Closing 26th June 2017 Subscribe now Campaign Jobs ASSOCIATE DIRECTOR – BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Group Account Director (Airline Account) – Top 10 Networked Agency to £75k + good benefits Fill Recruitment, London (Greater) Digital Media Manager - Brand Engagement – Global Entertainment – circa £80k. £80k (D.O.E) Talent Creative & Media, London (Greater) Business Director - Germany £70K-£100K Direct Recruitment, Germany (DE) Client Development Director £80-£100K +share scheme + exec package YOU Search & Select, London (Central), London (Greater) Operations Director - Hairdryers need not apply £60-80k plus benefits The Jefferson Group, Surrey / Hampshire borders - very close to mainline station Integrated Designer DOE OLIVER Group, Tunbridge Wells, Kent Integrated Designer - Unilever Competitive+ Benefits OLIVER Group, Rotterdam, The Netherlands Creative Director circa £42,000 (dependent on experience) RightsInfo, London (Central), London (Greater) Creative Developer Up to £50,000 p.a. Havas Group, London (Central), London (Greater)

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