Wednesday, 28 June 2017

Rekorderlig picks new agency | WPP faces cyber attack | New Uber ads

 

Campaign: Agencies

Campaign: Agencies
June 28, 2017
Rekorderlig picks Havas for creative account
Rekorderlig picks Havas for creative account

Gurjit Degun

Rekorderlig, the Swedish flavoured-cider brand, has awarded its advertising account to Havas.

Sorrell insists WPP is 'open for business' following cyber attack
Sorrell insists WPP is 'open for business' following cyber attack

Simon Gwynn

WPP chief executive Sir Martin Sorrell has written to the advertising giant's more than 200,000 employees to assure them the situation is under control, following yesterday's ransomware attack.

WPP falls victim to 'cyber attack'
WPP falls victim to 'cyber attack'

Omar Oakes

WPP has fallen victim to a cyber attack involving a ransomware virus, with staff told to disconnect their computers.

Dentsu Aegis hires Nick Brien to replace Nigel Morris as Americas CEO
Dentsu Aegis hires Nick Brien to replace Nigel Morris as Americas CEO

Gideon Spanier

Nick Brien will become the agency's chief executive of the Americas and U.S. business, while his predecessor earns a promotion.

WPP partnership warns brands: 'treat Amazon as a media channel or become obsolete'
WPP partnership warns brands: 'treat Amazon as a media channel or become obsolete'

Omar Oakes

WPP agencies Mindshare and Possible have entered into a one-stop-shop partnership that will offer brands creative, data and media services across the entire Amazon shopping ecosystem.

Can we win it? Yes we Cannes (Spoiler alert - we didn't actually win)
Can we win it? Yes we Cannes (Spoiler alert - we didn't actually win)

Doug Redfern & Joe Roberts

Two rookie creatives at WCRS recount their experience of competing in the World Under-30's Print Competition at Cannes.

Has Keith Weed steered us in the wrong direction on brand purpose?
Has Keith Weed steered us in the wrong direction on brand purpose?

Alex M H Smith

Weed made the error of equating purpose with worthiness and in doing so seemingly forgot what his brands are really for.

Winning Creative Effectiveness Lions have a human connection
Winning Creative Effectiveness Lions have a human connection

Heather Andrew

The winning Creative Effectiveness Lions display an array of strategies that tap into our need to connect with others.

Movers and shakers: General Mills, Vice Media, Paddy Power Betfair, McCann and more
Movers and shakers: General Mills, Vice Media, Paddy Power Betfair, McCann and more

Staff

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

McDonald's, Sport England and Professor Brian Cox to headline IAB Engage
McDonald's, Sport England and Professor Brian Cox to headline IAB Engage

Simon Gwynn

McDonald's vice-president marketing and food development, Emily Somers, is among marketers set to appear at Engage, IAB UK's flagship conference, which returns to the Barbican in London on 18 October.

Creative Tech Platinum Award winner Cheil Worldwide to share case study at Scrum
Creative Tech Platinum Award winner Cheil Worldwide to share case study at Scrum

Emily Tan

Judges' choice platinum award winner Cheil Worldwide London will present a case study on the winning campaign for Samsung.

Cannes Lions must remember brilliant, creative ideas are all that matters
Cannes Lions must remember brilliant, creative ideas are all that matters

Phil Georgiadis

Too many awards shows and festivals are forgetting the only thing that really matters to clients: brilliant, integrated ideas, Blue 449's chairman says.

The secrets of commercial storytelling...
Promoted
The secrets of commercial storytelling...

Georganna Simpson

Campaign and Turner uncovered Burger King, Microsoft and McCann's secrets of commercial storytelling...

The Work

Uber
Uber "Warehouse and supermarket vs Uber" by Bartle Bogle Hegarty

Uber's "Where to?" UK campaign continues with ads that playfully show the flexibility of being a driver for the company.

Met Police
Met Police "Easy bait" by Abbott Mead Vickers BBDO

Met Police's film to crack down on scooter crime is shot from the perspective of a thief.

More

TRENDING

View all the Grand Prix winners from Cannes Lions 2017
View all the Grand Prix winners from Cannes Lions 2017

Brittaney Kiefer

Now that the Cannes Lions festival is over, review all the work that took home the top prizes this year.

Sainsbury's poised to award £115m media account to PHD in stunning U-turn
Sainsbury's poised to award £115m media account to PHD in stunning U-turn

Gideon Spanier

Sainsbury's is poised to award its £115m media account to PHD in a stunning U-turn, four months after rival agency M/SIX won the business.

Take back control of your brand from YouTube
Promoted
Take back control of your brand from YouTube

Joe Foster, CEO of Easel TV

It's time to own your content. Properly own it. Host it, broadcast it, safeguard it and monetise it. And there are ways...


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