Cannes predictions 2017: The modern-day alchemists | The invisible election: how big data replaced the big idea

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Campaign 18:05 June 15, 2017

The five things you need to know today Most read Cannes predictions 2017: The modern-day alchemists Mark Tutssel As Leo Burnett reveals this year's Cannes Predictions reel, Mark Tutssel looks at the campaigns turning ideas into gold. Advertising The invisible election: how big data replaced the big idea Maisie McCabe Campaigns built on targeted digital messaging rather than traditional big-and-bold bill posters mean high-profile political advertising may have gone the same way as the Tory majority. Marketing Just Eat's Dawe is named Marketing Leader of the Year Gemma Charles Barnaby Dawe, global chief marketing officer at Just Eat, has been named The Marketing Society Marketing Leader of the Year for 2017. Media Watershed moment for media shops, Sorrell says Gideon Spanier Media agencies are facing the biggest structural shift since their discipline separated from creative agencies, Sir Martin Sorrell has said. Also in the news Starbucks kicks off EMEA ad contest Starbucks is on the hunt for an agency to handle creative duties across EMEA for the first time. Oath names Flint to run European ad sales and Clarkson to head UK Oath has named Stuart Flint as head of European sales and Nigel Clarkson to run UK sales at the combined AOL-Yahoo business. Nick Baughan moves to Essence as EMEA CEO Essence, the WPP media agency, has appointed Maxus leaders Nick Baughan and Steve Williams as chief executives of EMEA and North America respectively. Promoted Captured at Campaign's Creative Tech Awards Seenit A highlights video from the night... Promoted How to really make your brand relevant to the disruptive landscape... go on, we dare you Mark Bell, chief experience officer, Dare Disruption is all around us. The inaugural Campaign Creative Tech Awards, sponsored by Dare, recognises brands who collaborate, create and think faster than everybody else Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Fundraising and Commercial Press Officer £30,316 (includes LWA) ZSL - London Zoo, NW1 - London Zoo Head of Strategy Up to £130,000 Mellor Partnership, London (Central), London (Greater) Strategy Director £80 – 85k + bens Direct Recruitment, London (Greater) Head of Brand Communications Circa £52,000 to £57,674 pa University of Hertfordshire, Hertfordshire Digital Marketing Manager - Paid Media Competitive Salary + benefits eFinancialCareers Ltd, London Senior Brand Manager Competitive Financial Times, London Digital Senior Research Executive £35,000 - £39,000 LadbrokesCoral PLC, Stratford, London (with regular travel to Gibraltar) Insight Team Manager £55000 per annum Stopgap, Cardiff Client Development Director £80-£100K +share scheme + exec package YOU Search & Select, London (Central), London (Greater) Integrated Producer Competitive Package + Benefits Momentum ABM, London (Central), London (Greater)

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