Cannes predictions | How big data replaced the big idea in the election | Starbucks seeks agency

 

View in web browser | Add to safe senders list

Campaign: Agencies June 15, 2017

Cannes predictions 2017: The modern-day alchemists Mark Tutssel As Leo Burnett reveals this year's Cannes Predictions reel, Mark Tutssel looks at the campaigns turning ideas into gold. The invisible election: how big data replaced the big idea Maisie McCabe Campaigns built on targeted digital messaging rather than traditional big-and-bold bill posters mean high-profile political advertising may have gone the same way as the Tory majority. Starbucks kicks off EMEA ad contest Omar Oakes Starbucks is on the hunt for an agency to handle creative duties across EMEA for the first time. Haymarket evolves flagship Campaign brand to meet needs of new breed of creative marketers Staff Haymarket Media Group, the international media and events company, has today announced that its iconic media and marketing magazine brand, Campaign, is to change its print frequency from weekly to monthly, ahead of the unveiling of a brand new print concept for the title, set to launch in September 2017. AMV CEO Pearman takes TBWA Asia president role Maisie McCabe Ian Pearman, chief executive of Abbott Mead Vickers BBDO, is moving to Singapore to be president of TBWA Asia as Cilla Snowball returns to run AMV. Mother in diversity push with Campaign Staff Campaign has teamed up with Mother to create a campaign to highlight the importance of equality in the creative industries during Cannes Lions. Meet the new Cannes Lion keeper Jose Papa's first Cannes Lions as managing director has seen a clampdown on yacht parties and a focus on business value. Is it a new era for the festival? New era of Cannes beckons Claire Beale Already Cannes Lions is bringing out the worst in some people. Sara Tate moves to Lucky Generals in partner role Omar Oakes Sara Tate, a former managing director at Mother, is joining Lucky Generals as partner to lead new business. A view from Dave Trott: Baby and bathwater Dave Trott Persil has been the UK's favourite washing powder since 1909. Promoted There is life beyond 30 Turner Who has 30 seconds? Not today's consumers. Here's how to get them to engage... The Work Pick of the week: E.ON "We got the power" by Engine Brittaney Kiefer Brittaney Kiefer thinks E.ON's Gorillaz music video is an inspired way to promote solar storage. Turkey of the week: Hive "Let's get living" by CHI & Partners Gurjit Degun Gurjit Degun is not impressed with Hive's latest ad. More ALSO IN THE NEWS Short-term ad strategies harming effectiveness Emily Tan Marketers are either deluding themselves or are unaware that short-term strategies undermine long-term success, a report commissioned by the IPA has found. For some agencies, the only way is Essex Maisie McCabe A creative start-up heading for Canvey instead of Cannes shows how hard independent shops are finding it keeping up with the networks. The next generation of strategists have to create the future for themselves James Lees Nowhere are the symptoms of a fractured agency market more evident than in the skillsets of planners/strategists, and the multidisciplinary skillsets they are having to develop, writes James Lees, creative strategist at Sword & Stone and co-founder of Group Think. Wimbledon Championships to launch 'earned and paid media' content campaign Danny Rogers With the Wimbledon Championships just two weeks away, the All England Club is launching a global campaign in a bid to grow its audience and build the future of the Wimbledon brand. Amazon, ESI Media, Hearst and Telegraph join IAB's Digital Upfronts as partners Emily Tan Amazon, ESI Media, Hearst and The Telegraph are the four newest partners to sign up for IAB's Digital Upfronts this year. Promoted How to start a revolution Bridget Angear, AMV BBDO and Alex Lewis, Revolt Revolt is a toolkit for any business or individual that wants to turn a spark of indignation or anger into an explosion of people power Subscribe now - Limited Cannes offer If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk . Subscribe now for 12 weeks from just £12. Closing 26th June 2017 Subscribe now Campaign Jobs ASSOCIATE DIRECTOR – BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Group Account Director (Airline Account) – Top 10 Networked Agency to £75k + good benefits Fill Recruitment, London (Greater) Digital Media Manager - Brand Engagement – Global Entertainment – circa £80k. £80k (D.O.E) Talent Creative & Media, London (Greater) Business Director - Germany £70K-£100K Direct Recruitment, Germany (DE) Client Development Director £80-£100K +share scheme + exec package YOU Search & Select, London (Central), London (Greater) Operations Director - Hairdryers need not apply £60-80k plus benefits The Jefferson Group, Surrey / Hampshire borders - very close to mainline station Art Director (Design) Excellent package for right candidate Cohn & Wolfe, London (Central), London (Greater) Integrated Designer DOE OLIVER Group, Tunbridge Wells, Kent Integrated Designer - Unilever Competitive+ Benefits OLIVER Group, Rotterdam, The Netherlands Creative Director circa £42,000 (dependent on experience) RightsInfo, London (Central), London (Greater)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000