Monday, 12 June 2017

Trust matters more than ever

Trust matters more than ever according to Radicentre’s Lucy Barrett.
 
 
The radio landscape is rapidly evolving but the medium never has and never will stand still. Radio’s strengths come from technology, the rise of national commercial brands and innovative collaboration with many other media brands including the BBC. And, along the way, we have never lost the most important attribute we have: trust.



 

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