Tuesday, 13 June 2017

We have reached 'peak technology', it's time for a reset in digital media | Snapchat launches ad publishing tool to go with ad management platform

Campaign: Media

Campaign: Media
June 13, 2017
Media news and analysis, powered by Media Week
We have reached 'peak technology', it's time for a reset in digital media
We have reached 'peak technology', it's time for a reset in digital media

Marco Bertozzi

There is an urgent need to reconnect with consumers and go back to basics with digital media, Spotify's Marco Bertozzi argues ahead of Cannes Lions.

Snapchat launches ad publishing tool to go with ad management platform
Snapchat launches ad publishing tool to go with ad management platform

Emily Tan

Ahead of Cannes Lions, Snapchat has officially launched its Ad Manager platform and announced a new offering, Snap Publisher.

The 7 'T's of change shaking up media
The 7 'T's of change shaking up media

Tom Denford

Seven key areas of the media supply chain are undergoing rapid change thanks to the debate about transparency, Tom Denford of ID Comms says.

Cheil, MEC and AKQA win Platinum at Creative Tech Awards
Cheil, MEC and AKQA win Platinum at Creative Tech Awards

Emily Tan

Top honours of the night went to Cheil Worldwide for its work for Samsung, AKQA for Barclaycard and MEC UK for Thames21.

Emotion is why radio still packs a punch
Emotion is why radio still packs a punch

Bridget Angear

The connection we have with radio is primal, which is why it is better for our brains than Twitter or TV.

Clear Channel to showcase digital OOH at Cannes Lions
Clear Channel to showcase digital OOH at Cannes Lions

Emily Tan

Clear Channel will be showing off 'Le Grand Screen' one of the largest smart billboards in the world on the roof of Le Grand Hotel during Cannes Lions.

Guardian poised for Trinity Mirror print deal for new tabloid format
Guardian poised for Trinity Mirror print deal for new tabloid format

Omar Oakes

The Guardian is switching to a tabloid newspaper format after reaching a printing deal with Trinity Mirror, according to reports.

Bradley stays on as culture secretary
Bradley stays on as culture secretary

Gideon Spanier

Karen Bradley is to stay as culture secretary following the cabinet reshuffle, with 21st Century Fox's takeover of Sky top of her agenda.

May's refusal to engage electorate is a warning for brands that spurn dialogue
May's refusal to engage electorate is a warning for brands that spurn dialogue

Grant Feller

Theresa May's titanic election own goal is further proof that smart brands must engage with and listen to their audiences, Grant Feller argues.

Quality v ROI: the social media marketer's greatest challenge
Promoted
Quality v ROI: the social media marketer's greatest challenge

Campaign Insight and Socialbakers

Join us @ 11am on 28 June as we dig deeper into the importance of content quality, the relationship between quality and ROI, and how brands can reach, resonate and return

Trust matters more than ever
Promoted
Trust matters more than ever

Lucy Barrett, Radiocentre

Radio continues to grow because brands and consumers trust it


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