Wednesday, 14 June 2017

How Google and Boiler Room used VR to transport people to a Berlin techno club | Five thoughts from the greatest election campaign shocker ever | The five laws for branding artificial intelligence

Campaign: Brands

Campaign: Brands
June 14, 2017
Brand news and analysis, powered by Marketing
How Google and Boiler Room used VR to transport people to a Berlin techno club
How Google and Boiler Room used VR to transport people to a Berlin techno club

Brittaney Kiefer

The virtual reality space lacked relevant content for youth culture, so Google teamed up with Boiler Room to create a mobile VR experience immersing people in one of the world's most famous music scenes.

Five thoughts from the greatest election campaign shocker ever
Five thoughts from the greatest election campaign shocker ever

Will Walden

Boris Johnson's former communications director gives his view on the general election campaign.

The five laws for branding artificial intelligence
The five laws for branding artificial intelligence

Sophie Lord

How brands can create AIs that won't turn into Hal overnight.

Second BT Ryan Reynolds ad banned as internet advertising row deepens
Second BT Ryan Reynolds ad banned as internet advertising row deepens

Omar Oakes

Ryan Reynolds holds the rare distinction of starring in two ads that have been banned in the UK after BT claims about internet speed were once again taken to task.

Five storytelling rules from a vicar, director, sculptress and restaurateur
Five storytelling rules from a vicar, director, sculptress and restaurateur

Kevin Chesters

Ahead of Cannes Lions, Ogilvy & Mather London's strategy chief draws out lessons from a range of people who tell stories for a living.

Movers and shakers: Starcom, Lego Group, Havas, Saatchi & Saatchi London and more
Movers and shakers: Starcom, Lego Group, Havas, Saatchi & Saatchi London and more

Staff

Morys will be reporting into Ruth Zohrer, Head of Connections Planning at Mindshare UK.

Uber CEO Kalanick takes leave of absence
Uber CEO Kalanick takes leave of absence

Omar Oakes

Uber chief executive Travis Kalanick is taking a leave of absence following a scathing report on the company's workplace culture.

Context creates cultural moments
Promoted
Context creates cultural moments

Karen Stacey, Digital Cinema Media

Cinema is a medium like no other: it offers immersion in another world and is a trusted environment where ads are embraced by viewers

FutureVision: Disrupting the workplace
Promoted
FutureVision: Disrupting the workplace

R/GA

Imagine an office teeming with robots, a bunch of artificially intelligent proxies running with, expanding on, and executing our brilliant ideas, aiding us with tasks best left to mechanical hands and data-crunching supercomputers...


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